Microsoft Navigates the Automotive Industry, Enhances the Driver Experience
Microsoft technology powers the navigation feature used in BMW's innovative new iDrive telematics system. (Click for high-resolution image)
REDMOND, Wash., March 4, 2002 — Microsoft Corp. today announced that the BMW 7 Series, the line of cars introduced last month in the United States, features Microsofts robust, real-time embedded operating system, Windows
CE. This announcement comes shortly after Microsofts Automotive Business Unit launched Windows CE for Automotive v3.5, the newest version of its telematics software platform based on Windows CE, and announced an end-to-end solution to enable the auto industry to cost-effectively implement and maintain advanced automotive telematics.
Siemens VDO Automotive AG, the preferred navigation supplier of BMW, is using the Microsoft® Windows CE operating system in the Control Display, which is part of the innovative BMW iDrive concept. Microsofts technology is available to BMW motorists worldwide, delivering an advanced in-car computing experience.
"When we heard about BMWs telematics vision, we knew the exceptional quality in Microsoft technology would fit hand-in-hand," said Bob McKenzie, general manager of Microsofts Automotive Business Unit. "The iDrive concept is a unique one, and were proud to power the graphical user interface in the Control Display."
The iDrive concept and the Control Display enable easy operation of, and convenient access to, the myriad of features at the drivers disposal, including the navigation, telephone, climate control and entertainment systems. This presents a bold new concept for interaction between the driver and automobile. The BMW 7 Series was launched in Germany in fall 2001. It is now available in North America and will be available in other markets this spring.
This is the first of several related announcements to come from Microsofts Automotive Business Unit.
About BMW Group in North America
BMW of North America LLC has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW, BMW Motorcycles and MINI brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley; and various other operations throughout the country. The BMW Group is represented in the United States through a network of 341 car, 321 sports activity vehicle and 153 motorcycle retailers. BMW U.S. Holding Corp., the Groups headquarters for North, Central and South America, is located in Woodcliff Lake, N.J.
Information about BMW Group products is available to consumers via the World Wide Web on the BMW home pages at http://www.bmwusa.com/, http://www.bmwmotorcycles.com/and http://www.miniusa.com/.
About Siemens VDO
Siemens VDO Automotive is one of the worlds leading suppliers of electronics, electrics and mechatronics to the automotive industry. As development partner of the automotive industry, the company manufactures products for powertrain, engine control electronics and fuel injection technology, which improve engine performance and reduce emissions. Information and car communication systems with instrumentation, audio and navigation terminals, telematics and multimedia applications right through to complete cockpits provide increased ride comfort and ease of operation. Siemens VDO products for chassis and car body such as airbag, ABS and fuel systems or access control systems contribute to greater safety and security. A separate Trading division markets products for retrofitting in cars and commercial vehicles, with the main focus on fleet management and audio and navigation systems. In the 2001 business year (Sept. 30, 2001), Siemens VDO Automotive generated sales of 5.7 billion euros with 45,000 employees.
About Windows CE for Automotive
The Automotive Business Unit at Microsoft has invested half a decade to provide the automotive industry with great software that delivers information, entertainment, communication and services in vehicles. The company works very closely with automakers, automotive electronics manufacturers and consumers to develop its telematics software platform. Microsoft Windows CE for Automotive is a platform built on Windows CE, a robust, real-time embedded operating system, which enables new categories of in-car computers designed to safely provide drivers and passengers with hands-free communication, access to personalized information on the Internet, and an array of convenience and entertainment applications. Windows CE for Automotive is an open platform that allows developers to quickly create powerful in-car computing solutions. It offers flexibility and choice of computing platforms, hardware peripherals and software components, as well as a large community of experienced developers for Windows CE.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT" ) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device.
Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information on Microsoft Windows CE for Automotive:
http://www.microsoft.com/automotive/
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/default.mspxon Microsofts corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. Journalists and analysts may contact Microsofts Rapid Response Team for additional assistance.
Wednesday, December 5, 2007
the futere of BMW design
The Future of BMW Design
Designers and artistes opine on the looks of the new BMWs
By Lynne Cox
New ideas are not always embraced. This holds true for automotive design. Two of the most controversial automobiles BMW has ever produced, at least in terms of their styling, are the 7 Series sedan and the Z4 roadster. As a way of understanding the philosophy behind BMW's design direction, and to take a different approach to its cars' new styling, european car interviewed designers and artists both from within and outside of the automotive industry, including some involved in architectural design, product design, fashion design and fine art. What do these designers and artists see when they view a new BMW automobile?
To lend some direction to their responses, we asked three questions: What is your background? What kind of cars do you love? And, of course, what do you think of the design of the Z4 and 7 Series?
Tom Matano, Director, School of Design, Academy of Art College San Francisco BMW Design has embarked on a journey in search of a new identity with the 7 Series, followed by the Z4 and 5 Series. Some show cars gave us a glimpse of things to come.
BMW needed to move forward to define its position because of the recent Mercedes-Benz move toward "sportier" with the S-Class and other models that followed. Audi has established modern Teutonic direction.
I would like to hold judgment until the next 3 Series introduction, which will conclude the current phase of identity development."
Lewis de Soto, artist, Napa, Calif., Art Instructor, San Francisco State University"When I was a child, I wanted to be a car designer. I never got to this, though I customized cars as a hobby. My professional background is in painting, photography and sculpture. In the last ten years, I have produced installations, which are total art environments that utilize images, sounds, video and sculpture. I also create public art for buildings like the San Francisco International Airport.
I've owned about 40 cars. Of course, I love the aesthetic standards--Ferrari, Porsche, Alfas. I currently drive a '99 Audi A6 Avant quattro that has Apex springs, OZ wheels and other minor modifications. It is a wonderful car where every detail is harmonious. My other tastes are more offbeat: I love the 1965-67 Corvair Corsas and Datsun Fairlady Roadsters; I admire the 1950s Ghia Chrysler dream cars and almost any large American four-door hardtop station wagon. One of my favorite cars is the 1960 Pontiac Bonneville two-door hardtop; it looks like a chromed aircraft carrier. I've owned two.
The direction that BMW styling studio has taken since Chris Bangle has taken the reigns has been largely problematic for a number of reasons. First, I think Mr. Bangle makes designs that are overly conceptual. That is, the principles of design are fine, but they do not harmonize as a whole; they do not elicit desire. I think this is going to hurt sales in the long run.
The elements within his design strategy do make sense--the strong angle that connects the windshield pillar to the body on the Z4, for instance. But viewers of the car draw this line unconsciously, because it is inferred from the back bottom corner of the fender well, for instance. You don't need this line to remind us of the rake of the windshield. The BMW chevron bisecting this space makes us aware of the design over function.
The 7 Series is equally problematic; it uses styling cues used by small cars to make them seem bigger; but, in this case when you see the car in person, the car is too big in terms of its massing. This same problem occurred with the 1966 Oldsmobile Toronado. It translated well in image form, but its massing was too large. This massing suggests a superiority of the car over the owner. It is the same problem with many SUVs. The driver in a SUV is diminished, and there is an implied vulnerability about the driver--that somehow they NEED protection from the outside world. It is problematic to put the driver in a position where he or she does not feel at one with a car but dominated by it.
This mass problem occurs again in the Z4. The car from the side view looks like we are looking at a 3/4 view, because the tail recedes into the distance. It looks "fast" in a picture, but when we see the car in person, the tail end is overly truncated, with too many surfaces trying to resolve this small area: The lights, fender swells and trunk lid have to meet on different planes, so you get all this strange uplift and downlift of shapes.
Compare this to the Z8 and the current 5 Series, where we see a suggestion of how a car is enveloped around the mechanicals to imply strength and agility. In the 7 Series and Z4, the body seems to sit on the mechanicals like 1970s-era GM sedans.
I think that the new designs are not an evolution, but a different direction. The problem with this direction is that when you look at the cars, if you have a design sense, you try to "resolve" the aberrant directions within the design, although you understand why they are there conceptually. The old 7 Series was a big car with a narrow fluke that was pitched wedge-like forward. It gave the sense of speed and stability at the same time. The new car, with the upper strake line which then downturns near the rear of the car, creates this feeling of slumping that makes the car look ponderous and heavy. The trunk lid looks like it was added as an option, like the old Nissan Pulsars with the "wagon-back" lid that was a different color.
The old Z3 design has some heritage detailing that comes off like a modern interpretation of an older paradigm of a sports car. The Z4 tries to look like something new, but it tries too hard. It looks self-conscious.
ec: Are BMW's design trends paralleling trends in art? Is there anything you're currently creating that could be examples of this or in contrast to it?LdS: I think that BMW's design does parallel some tendencies in visual art in that it seems overly self-conscious at being 'design' and lacks a transparency that gives the viewer a sense of the subject of the car. In some forms of visual art, there is a sense that the artist is not a painter but a 'painter' in the ironic sense, playing with the idea of what an artist is but somehow not making a painting in the traditional sense. Look at the work of Jeff Koons or Mark Kostabi. I am creating a car right now as an artwork. I am creating a 1965 DeSoto Conquest, a model car that never existed. It is derived from a 1965 Chrysler New Yorker body and mechanicals. I am transposing the design ideas of Elwood Engel in creating this fictional DeSoto. DeSotos were not made after 1961. What I want to use the car for is a metaphor for the notion of conquest in the New World. Hernando, my namesake, was known as a particularly cruel character in dealing with the native peoples in the Southeast. I wanted to create this symbol of his achievements and drive it along his route through that part of the country. It has been incredibly fun doing 'badge-engineering,' trying to understand how designers adapt the same platform for a number of different models. How do you create a sense of individuality from brand to brand? How do you create an aura that identifies this car as part of a family of cars? In this case I studied DeSoto's design history and the interpretation of aesthetics that Elwood Engel brought to Chrysler from Ford. His 1961 Continental was a very significant design.
ec: Anything else you think is significant that will add a new way of looking at BMW design?LdS: I think it is unfortunate that BMW is abandoning the elements of its previous design, which elicited desire and, most importantly, the understanding that mechanically these cars where understanding. It is not a good thing to have the general public mistake BMW with Pontiac designs. It may, however, be good for Pontiac.
Larry Eisenbach, Program Manager, Advanced RD&D, Sustainable Product Design, Imitative NIKE I was born in Portland, Oreg., raised on blue crabs and the Oriole baseball dynasty of the 1960s by the Chesapeake Bay just outside of Baltimore; went to college on Long Island Sound in Connecticut where I earned a B.S. in Industrial Design and then made a beeline back to Portland, leaving all family and relatives behind on the East Coast. I had grown up a car fanatic of sorts and was determined to become a car designer. In my first semester at college I realized that I didn't have that talent, but that never stopped me from appreciating the art. When I was 16, friends of a neighbor bought a Fiat X1/9. I loved that car and swore I'd own one someday. Sixteen years later I purchased a 1985 black beauty for a song ($4,200!) with only 18.5k miles on the odometer. I've owned it ever since as my spring and summer, fair-weather ride. Other cars I've loved: 1927 Bugatti Type 35B (Look at those wheels! They are contemporary by today's standards!). A 1936 Cord Model 810, a 1966 Lamborghini Miura (I've always preferred Lambo's to Ferrari's probably because they seem to be the underdog and always take more risks!) A 1971(?) BMW M1, (I have an original brochure on this mid-engined ultimate driving machine, as well as the1993-1997 Porsche 911, the height of perfection of that line.
I also love my daily driver, a black '92 VW Jetta with Koenig aluminum wheels, factory body moldings, ANSA exhaust system, and K&N air filter system, (144K miles and still going strong).
All these vehicles, in my mind share common traits:
1) Classic lines; 2) Purposeful designs--the Jetta is so much better in this regard in my mind then it's jellybean successors: larger interior, plastic moldings where it counts to prevent minor dings, and a mammoth trunk; 3) Beautiful proportions
ec: What do you think of the new BMW Z4 and 7 Series cars?LE: The 7 Series--This is a LARGE car and I am not a fan of large cars but I'll give you my take on it, largeness aside! Bangle and company is to be lauded for attempting to move BMW's family appearance down a new path in an evolutionary way and for the most part they have succeeded here. I like the rear 3/4 view the best. The side and rear surface development is clean and subtle, as in the very nicely done beltline crease and gentle wheel well flaring. The backlight detailing of the taillights, reflective bar and tight creased trunk deck rear edge which resolves nicely into the C pillar are all beautifully developed. I don't like the front-end as much and it really centers on the headlight treatment. The hood is stately enough and the elongated grille (kidney beans) looks okay. But the headlights have become bug-eyed versus the "sinister," "partially hooded" look of the previous 3, 5, and 7 Series with their carved lower hemispheres (now copied by a number of other players most notable on the Acura RSX which is nicely done even though a copycat!). I really don't like the amber "eyebrow" look - sorry, you know how the Japanese give face like attributes to the front of their cars? This one looks confused or "sheepish" even--not characteristics I would normally assign to a BMW.The Z4: For me, this is the worst defection from BMW's mystique I've seen, (maybe ever). I've spoken to a few other designers about this and concede that maybe I'm stuck in the past. No one will accuse Bangle of a lack of boldness here, even bravado. But is this a BMW? I don't want to be harsh; they have definitely made a statement. But is it a good one? Per my theww traits of automobile beauty identified above in my most loved cars...where are the classic lines here, where is the purposefulness of the design, and where are the beautiful proportions? Will anyone covet this car 25 years from now? Will the "flame" surface treatment flame out? Will anyone be able to explain it 25 years from now? The Z3 was a retro car with bulging, muscular wheel flares, an aggressive stance, and yet classic BMW looks. The Z4 in its most awfulness is seen driving down the road with its convertible top up. Ungainly! This is no timeless design here. My favorite parts of the design, (since it can't be all bad), are focusing in on a single rear taillight cluster and the clean interior design work.
ec: Do you see a change in design from what occurred in the previous Z4 and 7 Series? If you do, could you talk about the changes you see? LE: I basically answered this question for the Z4 above but a little bit more on the 7 Series. I like the fresh overall look of the new 7--I'm just bummed by the move away from the front fascia treatment--that was classic BMW.
ec: Are there design trends that you see in these two cars that are paralleling design trends in architecture? Is there anything that you are currently working on or anything in the past that would be examples of this? (I'd love to include some information about what you're doing now as well. Do you see a parallel between product design and car design.).LE: Definitely. I'm not as up to date on my architects but you see buildings being proposed and built where movement becomes a part of the buildings surfaces and a much more fluid, sculptural style is apparent in the more progressive work. I also see in this movement, though, a desire to make the flamboyant impression and wonder if these designs too, are something less than timeless. Will they look as provocative in 30 years or simply silly?
ec: Anything else you think is significant that will add a new way of looking at BMW design--as well as Nike's or just the general design trends? LE: People buy Nike shoes for similar reasons they by BMWs or Porsches or more exotic fare (and like those cars, they generally pay a premium for them!). Though there are a small percentage of people out there that buy Nike shoes for their intended purpose (on the field, track and court), the majority buy them not so much for what they are, but for what they represent. They buy into the mystique, the athlete, the passion and drama. The same can be said for buyers of BMWs and the like. The fact that they could take a 30 mph curve at 60 mph, or go 0 to 60 mph in 5 sec. The fact that the top athletes in the world wear Nike product... "Yeah, I want a piece of that."One more thing, in this age of high-priced whiz-bang sneakers, Nike 's top sellers continue to be designs done in the late '70s and early '80s! Classic styles in basketball, the 1980 Air Force I and Cortez Nylon Jogger. Some of this I will attribute to a movement societal to surround ourselves with simpler things that are familiar. In contemporary lives becoming ever more complex, honesty and simplicity in products is making resurgence. BMW, Bangle and company should pay attention.
Michael Hui, Senior Designer, Nike Footwear "I was born in Hong Kong and grew up in San Francisco. I am 31 years old. I studied transportation, and product design at San Jose State University in the mid '90s, but I opted to go into product and furniture design as I had more of an interest in those things. However I never gave up my passion for automobiles. I am generally fascinated with any provocative car whether it is vintage or new, European, or domestic. I currently own a 2001 BMW M3 coupe. I bought it because of its uniqueness in style and because it was such an unusual model for BMW. It sold poorly, but it was a popular car among racing enthusiast, for its raw performance.
My favorite car so far is the Ferrari Testarossa from the mid to late '80s. I loved the low and wide proportions and the eye catching, yet functional design of the side slates. The connection to racing with its flat 12 engine is still my favorite power plant of all time. The outrageous styling is still potent even after almost 20 years since it first came out. ec: What do you think of the new BMW Z4 and 7 Series cars? MH: I really admire the new Z4 and 7 Series styling. The luxury car market is such a "me too" place, and it is refreshing to see BMW, which in the past has been known for its stodgy styling, break out and do something distinctive. It is also good to see that BMW recognizes that there are different demographic markets, and ages, buying their cars, and they have responded by giving each of their lines a unique look to match. No more one design for the entire company. People can say what they will about flame surface design, but I feel it is an appropriate language for a younger, and trendier crowd.
ec: Do you see a change in design from what occurred in the previous Z4 and 7 Series? If you do, could you talk about the changes you see? MH: Yes, I see an evolution to the Z4 and 7 Series. Will they revolutionize those designs with something new? No. Anytime you create controversial design, there is always a maturing of that styling over time. A gradual softening if you will. It usually involves adding new details or elements to change the character of the product to keep it up-to-date, like changing to a new bumper design for example. Ferrari did it with the 348 models where they softened the Testarossa design and add more up-to-date details and wheels. I think BMW has invested a lot of time and resources on the Z4 and 7 Series designs, and will not throw them out anytime soon. In fact, I expect to see those design cues on up coming models. ec: Are there design trends that you see in these two cars that are paralleling design trends in architecture? Is there anything that you are currently working on or anything in the past that would be examples of this? MH: I see some parallels in architecture with the interiors more than the exteriors. The layering of the dashboard reflects some elements of Frank Gehry's MoMA building in Bilbao, and to a certain degree the flame surface styling on the Z4, with its long arches, bares some similarities to Gehry's creations as well. The use of brushed aluminum and ash wood trims, are also cues from interior design.
ec: Anything else you think is significant that will add a new way of looking at BMW design--as well as Nike's or just the general design trends? MH: I see what BMW is doing with designing luxury cars, with what Nike has done, and continues to do, with sneakers--creating create products that push the boundaries and expectations of those products. To continually shift the paradigm, I see similar thinking with the Z4 and 7 with that of the Air Jordan shoe. No one can predict what that shoe will look or perform like, and because of that, it stirs controversy when it comes out. But isn't that what good design ought to do?
James Tong, Senior Designer Footwear design, NikeAs long as I can remember, I had always been crazy about cars. Especially fast cars! I wanted so much to become a car designer that I went to Art Center College of Design in Pasadena to study it. After working in the car industry and going to the school; I learned that car designing as a career required more than just design skills and the love of cars. Cars are such big products that development times are long and there are far too many people involved than I like to work with. Therefore, I prefer working on products in a smaller scale with small teams.
BMW, was one of many companies that I thought did the coolest stuff. In fact, two of the most beautiful cars every produced were powered by BMW, the BMW M1 and the McLaren F1 supercar with a BMW V12. However, over the pass 2 years BMW has quickly lost me as a long-time fan with its latest styling directions.
In the past, most BMW products had classic lines that were designed with a strong sense of confidence. The new Z4 and the 7 Series have far too much surface details on their designs. When you look at the designs for the first time there is no place where your eyes can rest. They are way too busy for German designs. In terms of general design trends, I believe BMW's design direction is far too extreme.
It is difficult to believe that a company like BMW has to try so hard with its designs.
Bill Barranco, Automotive Design Recruiting Specialist, Autovision Inc.I started drawing cars at age 6, later found out I could get a college degree for it, went to Art Center, and the RCA, designed concept and production car interiors and exteriors, working for Ford, Nissan, Volvo and design manager at IAD in Worthing UK. Recently went to sprint car racing school for the fun of it and loved it. I've never liked BMWs very much. Too conservative for me, and too much about engineering, not enough "soul" or spirit.
The cars I love: The Germans--Modern: Audi (not tomorrow's Audi aesthetic) born from J May's pure formula of the fuselage interrupted with the wheels. It's all about the wheels. The old: BMW Isetta, great solution for urban centers, cheap and cheerful.
The French--Modern: Renault, a new form language, weird/lovable/retro/modern that speaks about alternative culture. Old: Really liked the Argus concept car, back in '94 (designer now changing the world of Citroen).
The Japanese--Modern: Nissan is about to wake up the whole automotive design community with models coming into production now. Too many models to list here. Old: Mazda RX7. Dependable horsepower wrapped in a very European skin.
The Italians--Modern: none. Sorry, they're still getting up off their laurels. Old: Lambo Muira, Ferrari F-40 and, of course, the Fiat 500.
The Americans--Modern: I'm still waiting. Cadillac 16, so let's see one on the road. Chrysler's Magnum looks promising, as did the Lincoln Mk 9 show car. Old: '50s to '60s Chevrolets, especially the best from Harley Earl and Bill Mitchell.
ec: What do you think of the new BMW Z4 and 7 Series?BB: Z4--the US ad campaign, "land shark" seems an accurate and perfect description. I would love to see this car redefine the roadster definition. However, I have yet to get a grip on that boot lid"
7 Series--what really made the difference for me, was seeing the new 7 Series on the road.
The stance is Teutonic, bold, aggressive, self confident and (dare I say) different, something that is rarely seen in such high-end luxury cars. With Packard, Bugatti and Duesenberg it was the norm. It is as much art as engineering, and by that definition, the 7 Series would be a failure if it didn't challenge the norm. U.S. sales indicate so far that it is not a failure."
ec: Do you see a change in design from what occurred in the previous 7 Series? Do you see an evolution from one of the previous BMW's to the Z4?BB: To quote Chris: "Evolution is for fish." The heritage of BMW begins with the affordable car for the average German. Shall we go back to that with this brand? The MINI is the closest to the BMW's heritage."
ec: Are BMW's design trends paralleling trends in art? Is there anything that you're currently creating that could be examples of this or contrast with it? BB: I am a supporter of the direction that BMW (Bangle) has chosen, and I highly admire the bold, daring and even challenging new aesthetic that some call "flame" design. Call it what you will, you see the literal inspirations on the streets of Europe, Asia and America, i.e., sheer steel and glass architectural construction, tattoos and flames on low-end cool clothing, louder, in-your-face advertising, the boom in super-realistic animation, etc. BMW has raised the bar, challenging the norm and sometimes change is uncomfortable."
ec: Anything else you think is significant that will add a new way of looking at BMW design?BB: It is often said that people look like their dogs. Take Chris, his exuberant personality, his glasses, his shoes, and perhaps this analogy applies to new BMW form language. But seriously, for inspiration on how to "see" new BMWs look at shoes. The foot is relatively a constant set of dimensions and design parameters. Walking is an integral part of the function of mobility, yet some of the best dressed wear very progressive and sometimes painful shoes. In shoes we see subtle or radical design (or none). You can easily spot a design conscious person by looking at their shoes.
Cars are no different than clothes, relative for what we use these products for. Spend a lot, or not. We make choices now with automobiles based on image as much as safety or performance.
My final parting shot: Uneducated critics of car styling say that all cars look alike. Chris Bangle just gave them "something different." So my suggestion to these people now is go buy a BMW.
Teresa Spafford, Lead Designer Color and Trim, Mazda North AmericaI graduate from BYU College of Design, in product design. I have worked with various companies for product design, recently worked at GM Design Center before coming to Mazda. I thoroughly love my job at Mazda. My favorite cars tend to be very simple with clear definitions of their intended experience they are giving the operator. 1956 Corvette, Land Rover Defender 110, Toyota Land Cruiser 1971, Porsche 356 and 911 Turbo. Some people love big American Classics; others are drawn to Italian designs. Me, it's a constant tug between speedy sports cars and bomber tough utility. One thing is consistent, they provide an "air" of freedom.
ec: What do you think of the new BMW Z4 and 7 Series?TS: This is a loaded question because if I say one way or the other I will offend 50% of the readers. BMW took a hard turn and looked their brand image square in the eye with these two new vehicles. First gut response is "what in the hell were they thinking," but then the details move around in your head and start to make some sense. I like the details, they are bold and daring. I applaud the design team for the sales pitch, and the belief in their brand.
ec: Do you see a chance in design from what occurred in the previous 7 Series and do you see an evolution in design from one of BMW's previous designs to the Z4?TS: There is huge potential for these designs to change and develop. The 7 Series and the Z4 have given the future design teams plenty fodder to think about on the next generation beyond the current models. So many diverse directions. There's a point in design where you figure out the formula (hopefully) or recipe for a successful product. After baking the same dish multiple times, don't you want to eat something different! So you go out, way out on limb sometimes.
ec: Are BMW's design trends paralleling trends in design? Is there anything that you're currently working on that could be examples of this or contrast with it?TS: Yes, in the fact that everyone's seeking out the next big thing! And sometimes it can get a bit ugly, and sometimes it is more beautiful than anyone could have imagined (other than the designer of course). I feel BMW was doing a little soul searching of their own. It's more about the process and strategy.
ec: Anything else significant that will add a new way of looking at BMW design?TS: While traveling in Europe recently, this same discussion came up around BMW's new design theme. Surprisingly enough the European designers I was with defended the new direction and had all good things to say about it. I hear quite the opposite from many of my American counterparts. But everyone agrees the interior design quality, craftsmanship, and details are superb. Some of the interior parts are not what we're used to seeing from a BMW. Personally, I feel there is a lot to learn from this exterior styling theme (especially the Z4) I think it puts designers on one side of the fence or the other. The interior materials, color coordination is clean. The theme consistency is well executed from inside out."
Jason Alread, Assistant Professor Department of Architecture Iowa State UniversityI'm an assistant professor of architecture at Iowa State University and I have my own architectural practice. I was an associate at HLKB Architecture in Des Moines, and while there I was the project architect for the Center Street Park + Ride (1999) and the Newton Road Parking Facility (2001)--both of which won National AIA Design Honor Awards. I also was fortunate enough to work with Maya Lin and Colleen Vojvodich on a major installation at the Principal Financial Group in Des Moines, titled "a shift in the stream" (1999).
A few of my favorite cars: 69 Plymouth Satellite Sebring (I owned a Satellite) Porsche 356, the original Datsun 240 Z, Audi TT, BMW 507, and also, I drive a VW--I think the best designed cars for the money.
ec: What do you think of the new BMW Z4 and 7 Series cars--the exterior and interior design?JA: I have a mixed review between the two. I think the Z4 is incredibly beautiful, and technically fabulous. An immediate head turner, they seem to have raised the bar on roadster design, while still being reminiscent of their heritage. I love the new design, both inside and out--although the technology nod clearly goes to the 7 Series.
The 7 Series is also a truly impressive automobile, but did not have as strong a gut level appeal for me on the outside. I swear this is not just because on is a two seater and the other a sedan. I'll be way out of my league here to comment, but the curvature of the rear window and the way it meets the trunk--the hood to grille transition and the shape of the lights remind me too much of other large sedans.
The interior is beautifully minimal, and the iDrive has a certain simplicity that seems to say--"pray I don't break, cause you can't imagine how I work".The interior is what I find utterly innovative--the technology of this car is mind-boggling. Everything is so new and minimal that you need to re-learn how to use it. There is a real commitment here to pushing the limits of interior car design."
ec: Do you see a change in design from what occurred in the previous 7 Series to the one now? Do you see elements of other BMW's in the Z4?JA: The older 7 Series seemed longer and lower--this had a more classic BMW look to me, although I believe the new car is larger. The old 7 Series was getting dated looking; I just think the higher body style looses some of the sleek quality. The new 7 Series looks more muscular, and I'll admit more modern--but less appealing to me, this is of course on the outside. The inside retains the ultra high quality finishes, but moves into a new realm with the way the technology is integrated into a wood paneled luxury rocket ship. I must admit I love the inside and feel less excited by the outside. I like the Z4 much more than the Z3, which always reminded me of those VW's turned into Rolls Royce's. The hood was just out of place on that car. They say the Z4 looks to the 507, one of my favorites, and I agree. I must say, though, the 507 is still the best, there seemed to be nothing tacked on or unnecessarily styled about it. I can't completely say the same for the Z4, but possibly I'm being nostalgic here.
ec: Are the design trends seen in these two cars paralleling design trends in architecture? Is there anything that you're currently working on now that would be an example of this?JA: I find the interior of the 7 Series has some direct minimalist intentions that are much like architectural work in this style. I try to think of design in this way; it's so amazing that by doing something that looks simple you can have such a dramatic impact. It shows how cluttered and saturated our everyday environments are. I'm a believer in minimalism as a response to technology. On the other hand, and I apologize for this, in terms of sustainability no cars are great and these don't rank high. They drink fuel and there is an increasing trend toward aluminum componentry, which is ecologically bad news. In the end this is probably something no one thinks about when dropping $50- to $100,000-plus on a car, but it bears a mention.
ec: Anything else you can think of that will add a new way of looking at the new BMW Design?JA: I think they now lead Mercedes. I have affection still for Audi, but the technology coming out of BMW now is just amazing.
Truman Pollard, Chief Designer, Mazda North AmericaI was born in L.A. and I am the son of a car-salesmen. I worked on
NASCAR racecars and was a welder for the food processing equipment industry
(Repaired machines in meat packing plants). In 1976 I graduated from Cerritos collage with a 2-year degree in Architectural technology. In 1979 I graduated from Art Center College of Design with a bachelors degree in Industrial design and I started immediately at Honda R&D in Torrance. In 1990, I was employed at Mazda Design as Chief Designer and studio manager. I love old Corvettes and I have a 1976 stingray. I'm not very familiar with European cars, but I love cars with significant influence in the American automotive industry, muscle cars, hot rods and Trucks (America's true sports car). New passions include Mazdaspeed, import tuner cars and high entertainment events like Hot Import Nights.
ec: What do you think of the new BMW 7 Series and Z4?TP: Current BMW styling in total is a little odd with some design details creating more complex forms then customary for BMW. I'm still trying to find out why BMW thought the changes were necessary.
ec: Do you see a change in design from what occurred with the previous 7 Series and do you see an evolution in design from one of BMW's previous designs to the Z4?TP: BMW must think the world is going to value shock as a new value. Maybe in the same why our entertainment is based upon reality shows that exploit shocking values of our humanity."
ec: Are BMW's design trends paralleling general trends in design? No. Is there anything that you're currently working on that could be examples of this trend or contrast with it?TP: The RX8 is a dynamic blend of Mazda's history of sophisticated surfaces with well balanced proportions and strong sports cars appeal.
ec: Anything else significant that will add a new way of looking at BMW design? TP: Looking at both BMW and Mercedes Benz leads me to believe the Germans have become the new cowboys in the global search for the newest design directions. Confident with no apologies and world class outstanding engineering performance.
Deborah Ford, Design Director Aqua Blues, a junior fashion forward clothing manufacturer; Girls and women's fashion designer 25 years in U.S. and AustraliaI really like the look of the Z4. I like the large wheels, the sweeping line under the door, the curved windshield and I also like the fat cheeky bottom and the interior.
I'm not as fond of the 7 Series. It looks like a bit of a lumbering monster. It doesn't look as sleek as the previous model. It looks very short in the back end, but I know it has a huge trunk. The interior is gorgeous, very space-agey. It reminds me of the '50s revisited, but in the new millennium.
Ken Saward, Lead Designer, Mazda North AmericaI have always been inspired by competition cars especially some of the amazing race cars of the '70s and '80s especially those from Porsche and BMW. After graduating Art Center College, I began my career at Chrysler in Detroit before moving to Mazda in 1990. Working under Tom Matano, I had the opportunity to lead the design of the second-generation Miata and the MVX show car. Of the recent designs I admire are the Audi TT, no surprise there. In addition I've been really impressed and inspired by Renault and Nissan designs of late.
Both the Z4 and the 7 truly represent a revolution for BMW design. Both have elements that I think are fresh and fitting for their specific market. The Z4 is very dynamic and muscular, and looks like the kind of design the designer really had fun developing. It's a very passionate design. The 7 is really a well proportioned vehicle in side view. One subtle design flaw of the 7 Series is the location of the rear wheel in relation to the beltline plain view. In spite of its large 19-in. wheels the rear tire is buried under the sheet metal and makes the car look heavy and bulky in the front and rear view. So for me the profile, is really the best view of the car.
I see an evolution in design from the X Coupe Concept. Anytime a vehicle is introduced that's a huge departure from what's expected there is naturally going to be dissenters. Regardless of whether you like or dislike the direction BMW design is heading, you have to give them credit for trying something different. The designers definitely made a statement.
I think it's important to look at each design in contest, perhaps when we are able to view the entire vehicle line up from the 3 to the 7 Series, the overall design strategy will come more sharply into focus.
BMW SpeaksQ&A with Chris Bangle, BMW Design Chief Interview by Sherri L.Collins
ec: Applying evolution theory to BMW design's current direction, do you think the new 7 Series and Z4 adheres to punctuated equilibrium (stasis followed by rapid change) or gradualism (a slow, gradual process of change)?CB: While the 7 Series, as a member of the core family of BMW sport luxury sedans, is the type of "large step" that BMW traditionally offsets with more gradual change (not even really stasis), this analogy to biological evolution is harder to apply in the case of the BMW Z4. Roadsters never seem to undergo gradual evolutionary steps despite sharing similar proportional characteristics with the classic sports cars. The BMW Z4 is in many ways very unique, very new, and it remains to be seen if it allows itself to be "evolved".
ec: Are there other areas in design (such as architecture, product design, fashion, art, etc.) that you use for inspiration? If yes, how do you incorporate these into BMW's design philosophy?CB: All that makes up life and our world should be inspiring! The "Butterfly Effect" meteorologists talk about is alive and well in design (this is the concept that a chain of reactions caused by a butterfly flapping its wings in China results in a rainbow over Paris). The greatest inspiration, the heart and soul of BMW Design, is the history and legacy of our brands. How to integrate this into the BMW design philosophy? Keeping a ready store of visual references that can enhance brand design and, at the same time, help both solve design problems and feed the "creative fire" that burns in the designers' hearts and minds!
ec: Are there design trends in the above mentioned areas that mirror/reflect BMW's design philosophy? If not, why do you think BMW is different from the rest?CB: All the creative cultural phenomenons seem to progress in "pulses" that generate names and descriptions for whatever phase is at hand. No artist or "design" is an "island" in that sense (perhaps, however, they lead in an archipelago). What you can learn from other "pulses" is mostly that the world is not so much different in basic design acceptance as it is "in different time zones." Some areas are quicker to accept a new dynamic than others. If we stand out, perhaps we just got to the next "time zone" first.
ec: Of the current crop of architects, artists and designers, whose work do you appreciate most? And, historically, which artists/designers stand out as the best of the best?CB: I have an aversion to naming names, if only because I have such a bad memory for them and will surely leave out the important ones. Is it enough to say that modern architecture deserves as much study as that of the past? That a great airplane design may be influential without knowing who did it? One risk I find when people orient themselves by the designer's name rather than the work is that the context of appreciating a design missing.... No matter how dramatic a BMW sport wagon is in a picture catalog, it is nothing compared to experiencing it live on the road.
ec: I know that discussing future product is forbidden, but if you looked ahead 20 or so years, where would BMW design be in relation to where it is now? In relation to its competitors?CB: In 20 years I hope BMW Design maintains the visual spirit it has now and has gone on to discover new meanings for the cars and motorcycles that proudly wear its blue-white propeller. I hope that BMW design continues to set the benchmark and remains the place designers dream to work.
Designers and artistes opine on the looks of the new BMWs
By Lynne Cox
New ideas are not always embraced. This holds true for automotive design. Two of the most controversial automobiles BMW has ever produced, at least in terms of their styling, are the 7 Series sedan and the Z4 roadster. As a way of understanding the philosophy behind BMW's design direction, and to take a different approach to its cars' new styling, european car interviewed designers and artists both from within and outside of the automotive industry, including some involved in architectural design, product design, fashion design and fine art. What do these designers and artists see when they view a new BMW automobile?
To lend some direction to their responses, we asked three questions: What is your background? What kind of cars do you love? And, of course, what do you think of the design of the Z4 and 7 Series?
Tom Matano, Director, School of Design, Academy of Art College San Francisco BMW Design has embarked on a journey in search of a new identity with the 7 Series, followed by the Z4 and 5 Series. Some show cars gave us a glimpse of things to come.
BMW needed to move forward to define its position because of the recent Mercedes-Benz move toward "sportier" with the S-Class and other models that followed. Audi has established modern Teutonic direction.
I would like to hold judgment until the next 3 Series introduction, which will conclude the current phase of identity development."
Lewis de Soto, artist, Napa, Calif., Art Instructor, San Francisco State University"When I was a child, I wanted to be a car designer. I never got to this, though I customized cars as a hobby. My professional background is in painting, photography and sculpture. In the last ten years, I have produced installations, which are total art environments that utilize images, sounds, video and sculpture. I also create public art for buildings like the San Francisco International Airport.
I've owned about 40 cars. Of course, I love the aesthetic standards--Ferrari, Porsche, Alfas. I currently drive a '99 Audi A6 Avant quattro that has Apex springs, OZ wheels and other minor modifications. It is a wonderful car where every detail is harmonious. My other tastes are more offbeat: I love the 1965-67 Corvair Corsas and Datsun Fairlady Roadsters; I admire the 1950s Ghia Chrysler dream cars and almost any large American four-door hardtop station wagon. One of my favorite cars is the 1960 Pontiac Bonneville two-door hardtop; it looks like a chromed aircraft carrier. I've owned two.
The direction that BMW styling studio has taken since Chris Bangle has taken the reigns has been largely problematic for a number of reasons. First, I think Mr. Bangle makes designs that are overly conceptual. That is, the principles of design are fine, but they do not harmonize as a whole; they do not elicit desire. I think this is going to hurt sales in the long run.
The elements within his design strategy do make sense--the strong angle that connects the windshield pillar to the body on the Z4, for instance. But viewers of the car draw this line unconsciously, because it is inferred from the back bottom corner of the fender well, for instance. You don't need this line to remind us of the rake of the windshield. The BMW chevron bisecting this space makes us aware of the design over function.
The 7 Series is equally problematic; it uses styling cues used by small cars to make them seem bigger; but, in this case when you see the car in person, the car is too big in terms of its massing. This same problem occurred with the 1966 Oldsmobile Toronado. It translated well in image form, but its massing was too large. This massing suggests a superiority of the car over the owner. It is the same problem with many SUVs. The driver in a SUV is diminished, and there is an implied vulnerability about the driver--that somehow they NEED protection from the outside world. It is problematic to put the driver in a position where he or she does not feel at one with a car but dominated by it.
This mass problem occurs again in the Z4. The car from the side view looks like we are looking at a 3/4 view, because the tail recedes into the distance. It looks "fast" in a picture, but when we see the car in person, the tail end is overly truncated, with too many surfaces trying to resolve this small area: The lights, fender swells and trunk lid have to meet on different planes, so you get all this strange uplift and downlift of shapes.
Compare this to the Z8 and the current 5 Series, where we see a suggestion of how a car is enveloped around the mechanicals to imply strength and agility. In the 7 Series and Z4, the body seems to sit on the mechanicals like 1970s-era GM sedans.
I think that the new designs are not an evolution, but a different direction. The problem with this direction is that when you look at the cars, if you have a design sense, you try to "resolve" the aberrant directions within the design, although you understand why they are there conceptually. The old 7 Series was a big car with a narrow fluke that was pitched wedge-like forward. It gave the sense of speed and stability at the same time. The new car, with the upper strake line which then downturns near the rear of the car, creates this feeling of slumping that makes the car look ponderous and heavy. The trunk lid looks like it was added as an option, like the old Nissan Pulsars with the "wagon-back" lid that was a different color.
The old Z3 design has some heritage detailing that comes off like a modern interpretation of an older paradigm of a sports car. The Z4 tries to look like something new, but it tries too hard. It looks self-conscious.
ec: Are BMW's design trends paralleling trends in art? Is there anything you're currently creating that could be examples of this or in contrast to it?LdS: I think that BMW's design does parallel some tendencies in visual art in that it seems overly self-conscious at being 'design' and lacks a transparency that gives the viewer a sense of the subject of the car. In some forms of visual art, there is a sense that the artist is not a painter but a 'painter' in the ironic sense, playing with the idea of what an artist is but somehow not making a painting in the traditional sense. Look at the work of Jeff Koons or Mark Kostabi. I am creating a car right now as an artwork. I am creating a 1965 DeSoto Conquest, a model car that never existed. It is derived from a 1965 Chrysler New Yorker body and mechanicals. I am transposing the design ideas of Elwood Engel in creating this fictional DeSoto. DeSotos were not made after 1961. What I want to use the car for is a metaphor for the notion of conquest in the New World. Hernando, my namesake, was known as a particularly cruel character in dealing with the native peoples in the Southeast. I wanted to create this symbol of his achievements and drive it along his route through that part of the country. It has been incredibly fun doing 'badge-engineering,' trying to understand how designers adapt the same platform for a number of different models. How do you create a sense of individuality from brand to brand? How do you create an aura that identifies this car as part of a family of cars? In this case I studied DeSoto's design history and the interpretation of aesthetics that Elwood Engel brought to Chrysler from Ford. His 1961 Continental was a very significant design.
ec: Anything else you think is significant that will add a new way of looking at BMW design?LdS: I think it is unfortunate that BMW is abandoning the elements of its previous design, which elicited desire and, most importantly, the understanding that mechanically these cars where understanding. It is not a good thing to have the general public mistake BMW with Pontiac designs. It may, however, be good for Pontiac.
Larry Eisenbach, Program Manager, Advanced RD&D, Sustainable Product Design, Imitative NIKE I was born in Portland, Oreg., raised on blue crabs and the Oriole baseball dynasty of the 1960s by the Chesapeake Bay just outside of Baltimore; went to college on Long Island Sound in Connecticut where I earned a B.S. in Industrial Design and then made a beeline back to Portland, leaving all family and relatives behind on the East Coast. I had grown up a car fanatic of sorts and was determined to become a car designer. In my first semester at college I realized that I didn't have that talent, but that never stopped me from appreciating the art. When I was 16, friends of a neighbor bought a Fiat X1/9. I loved that car and swore I'd own one someday. Sixteen years later I purchased a 1985 black beauty for a song ($4,200!) with only 18.5k miles on the odometer. I've owned it ever since as my spring and summer, fair-weather ride. Other cars I've loved: 1927 Bugatti Type 35B (Look at those wheels! They are contemporary by today's standards!). A 1936 Cord Model 810, a 1966 Lamborghini Miura (I've always preferred Lambo's to Ferrari's probably because they seem to be the underdog and always take more risks!) A 1971(?) BMW M1, (I have an original brochure on this mid-engined ultimate driving machine, as well as the1993-1997 Porsche 911, the height of perfection of that line.
I also love my daily driver, a black '92 VW Jetta with Koenig aluminum wheels, factory body moldings, ANSA exhaust system, and K&N air filter system, (144K miles and still going strong).
All these vehicles, in my mind share common traits:
1) Classic lines; 2) Purposeful designs--the Jetta is so much better in this regard in my mind then it's jellybean successors: larger interior, plastic moldings where it counts to prevent minor dings, and a mammoth trunk; 3) Beautiful proportions
ec: What do you think of the new BMW Z4 and 7 Series cars?LE: The 7 Series--This is a LARGE car and I am not a fan of large cars but I'll give you my take on it, largeness aside! Bangle and company is to be lauded for attempting to move BMW's family appearance down a new path in an evolutionary way and for the most part they have succeeded here. I like the rear 3/4 view the best. The side and rear surface development is clean and subtle, as in the very nicely done beltline crease and gentle wheel well flaring. The backlight detailing of the taillights, reflective bar and tight creased trunk deck rear edge which resolves nicely into the C pillar are all beautifully developed. I don't like the front-end as much and it really centers on the headlight treatment. The hood is stately enough and the elongated grille (kidney beans) looks okay. But the headlights have become bug-eyed versus the "sinister," "partially hooded" look of the previous 3, 5, and 7 Series with their carved lower hemispheres (now copied by a number of other players most notable on the Acura RSX which is nicely done even though a copycat!). I really don't like the amber "eyebrow" look - sorry, you know how the Japanese give face like attributes to the front of their cars? This one looks confused or "sheepish" even--not characteristics I would normally assign to a BMW.The Z4: For me, this is the worst defection from BMW's mystique I've seen, (maybe ever). I've spoken to a few other designers about this and concede that maybe I'm stuck in the past. No one will accuse Bangle of a lack of boldness here, even bravado. But is this a BMW? I don't want to be harsh; they have definitely made a statement. But is it a good one? Per my theww traits of automobile beauty identified above in my most loved cars...where are the classic lines here, where is the purposefulness of the design, and where are the beautiful proportions? Will anyone covet this car 25 years from now? Will the "flame" surface treatment flame out? Will anyone be able to explain it 25 years from now? The Z3 was a retro car with bulging, muscular wheel flares, an aggressive stance, and yet classic BMW looks. The Z4 in its most awfulness is seen driving down the road with its convertible top up. Ungainly! This is no timeless design here. My favorite parts of the design, (since it can't be all bad), are focusing in on a single rear taillight cluster and the clean interior design work.
ec: Do you see a change in design from what occurred in the previous Z4 and 7 Series? If you do, could you talk about the changes you see? LE: I basically answered this question for the Z4 above but a little bit more on the 7 Series. I like the fresh overall look of the new 7--I'm just bummed by the move away from the front fascia treatment--that was classic BMW.
ec: Are there design trends that you see in these two cars that are paralleling design trends in architecture? Is there anything that you are currently working on or anything in the past that would be examples of this? (I'd love to include some information about what you're doing now as well. Do you see a parallel between product design and car design.).LE: Definitely. I'm not as up to date on my architects but you see buildings being proposed and built where movement becomes a part of the buildings surfaces and a much more fluid, sculptural style is apparent in the more progressive work. I also see in this movement, though, a desire to make the flamboyant impression and wonder if these designs too, are something less than timeless. Will they look as provocative in 30 years or simply silly?
ec: Anything else you think is significant that will add a new way of looking at BMW design--as well as Nike's or just the general design trends? LE: People buy Nike shoes for similar reasons they by BMWs or Porsches or more exotic fare (and like those cars, they generally pay a premium for them!). Though there are a small percentage of people out there that buy Nike shoes for their intended purpose (on the field, track and court), the majority buy them not so much for what they are, but for what they represent. They buy into the mystique, the athlete, the passion and drama. The same can be said for buyers of BMWs and the like. The fact that they could take a 30 mph curve at 60 mph, or go 0 to 60 mph in 5 sec. The fact that the top athletes in the world wear Nike product... "Yeah, I want a piece of that."One more thing, in this age of high-priced whiz-bang sneakers, Nike 's top sellers continue to be designs done in the late '70s and early '80s! Classic styles in basketball, the 1980 Air Force I and Cortez Nylon Jogger. Some of this I will attribute to a movement societal to surround ourselves with simpler things that are familiar. In contemporary lives becoming ever more complex, honesty and simplicity in products is making resurgence. BMW, Bangle and company should pay attention.
Michael Hui, Senior Designer, Nike Footwear "I was born in Hong Kong and grew up in San Francisco. I am 31 years old. I studied transportation, and product design at San Jose State University in the mid '90s, but I opted to go into product and furniture design as I had more of an interest in those things. However I never gave up my passion for automobiles. I am generally fascinated with any provocative car whether it is vintage or new, European, or domestic. I currently own a 2001 BMW M3 coupe. I bought it because of its uniqueness in style and because it was such an unusual model for BMW. It sold poorly, but it was a popular car among racing enthusiast, for its raw performance.
My favorite car so far is the Ferrari Testarossa from the mid to late '80s. I loved the low and wide proportions and the eye catching, yet functional design of the side slates. The connection to racing with its flat 12 engine is still my favorite power plant of all time. The outrageous styling is still potent even after almost 20 years since it first came out. ec: What do you think of the new BMW Z4 and 7 Series cars? MH: I really admire the new Z4 and 7 Series styling. The luxury car market is such a "me too" place, and it is refreshing to see BMW, which in the past has been known for its stodgy styling, break out and do something distinctive. It is also good to see that BMW recognizes that there are different demographic markets, and ages, buying their cars, and they have responded by giving each of their lines a unique look to match. No more one design for the entire company. People can say what they will about flame surface design, but I feel it is an appropriate language for a younger, and trendier crowd.
ec: Do you see a change in design from what occurred in the previous Z4 and 7 Series? If you do, could you talk about the changes you see? MH: Yes, I see an evolution to the Z4 and 7 Series. Will they revolutionize those designs with something new? No. Anytime you create controversial design, there is always a maturing of that styling over time. A gradual softening if you will. It usually involves adding new details or elements to change the character of the product to keep it up-to-date, like changing to a new bumper design for example. Ferrari did it with the 348 models where they softened the Testarossa design and add more up-to-date details and wheels. I think BMW has invested a lot of time and resources on the Z4 and 7 Series designs, and will not throw them out anytime soon. In fact, I expect to see those design cues on up coming models. ec: Are there design trends that you see in these two cars that are paralleling design trends in architecture? Is there anything that you are currently working on or anything in the past that would be examples of this? MH: I see some parallels in architecture with the interiors more than the exteriors. The layering of the dashboard reflects some elements of Frank Gehry's MoMA building in Bilbao, and to a certain degree the flame surface styling on the Z4, with its long arches, bares some similarities to Gehry's creations as well. The use of brushed aluminum and ash wood trims, are also cues from interior design.
ec: Anything else you think is significant that will add a new way of looking at BMW design--as well as Nike's or just the general design trends? MH: I see what BMW is doing with designing luxury cars, with what Nike has done, and continues to do, with sneakers--creating create products that push the boundaries and expectations of those products. To continually shift the paradigm, I see similar thinking with the Z4 and 7 with that of the Air Jordan shoe. No one can predict what that shoe will look or perform like, and because of that, it stirs controversy when it comes out. But isn't that what good design ought to do?
James Tong, Senior Designer Footwear design, NikeAs long as I can remember, I had always been crazy about cars. Especially fast cars! I wanted so much to become a car designer that I went to Art Center College of Design in Pasadena to study it. After working in the car industry and going to the school; I learned that car designing as a career required more than just design skills and the love of cars. Cars are such big products that development times are long and there are far too many people involved than I like to work with. Therefore, I prefer working on products in a smaller scale with small teams.
BMW, was one of many companies that I thought did the coolest stuff. In fact, two of the most beautiful cars every produced were powered by BMW, the BMW M1 and the McLaren F1 supercar with a BMW V12. However, over the pass 2 years BMW has quickly lost me as a long-time fan with its latest styling directions.
In the past, most BMW products had classic lines that were designed with a strong sense of confidence. The new Z4 and the 7 Series have far too much surface details on their designs. When you look at the designs for the first time there is no place where your eyes can rest. They are way too busy for German designs. In terms of general design trends, I believe BMW's design direction is far too extreme.
It is difficult to believe that a company like BMW has to try so hard with its designs.
Bill Barranco, Automotive Design Recruiting Specialist, Autovision Inc.I started drawing cars at age 6, later found out I could get a college degree for it, went to Art Center, and the RCA, designed concept and production car interiors and exteriors, working for Ford, Nissan, Volvo and design manager at IAD in Worthing UK. Recently went to sprint car racing school for the fun of it and loved it. I've never liked BMWs very much. Too conservative for me, and too much about engineering, not enough "soul" or spirit.
The cars I love: The Germans--Modern: Audi (not tomorrow's Audi aesthetic) born from J May's pure formula of the fuselage interrupted with the wheels. It's all about the wheels. The old: BMW Isetta, great solution for urban centers, cheap and cheerful.
The French--Modern: Renault, a new form language, weird/lovable/retro/modern that speaks about alternative culture. Old: Really liked the Argus concept car, back in '94 (designer now changing the world of Citroen).
The Japanese--Modern: Nissan is about to wake up the whole automotive design community with models coming into production now. Too many models to list here. Old: Mazda RX7. Dependable horsepower wrapped in a very European skin.
The Italians--Modern: none. Sorry, they're still getting up off their laurels. Old: Lambo Muira, Ferrari F-40 and, of course, the Fiat 500.
The Americans--Modern: I'm still waiting. Cadillac 16, so let's see one on the road. Chrysler's Magnum looks promising, as did the Lincoln Mk 9 show car. Old: '50s to '60s Chevrolets, especially the best from Harley Earl and Bill Mitchell.
ec: What do you think of the new BMW Z4 and 7 Series?BB: Z4--the US ad campaign, "land shark" seems an accurate and perfect description. I would love to see this car redefine the roadster definition. However, I have yet to get a grip on that boot lid"
7 Series--what really made the difference for me, was seeing the new 7 Series on the road.
The stance is Teutonic, bold, aggressive, self confident and (dare I say) different, something that is rarely seen in such high-end luxury cars. With Packard, Bugatti and Duesenberg it was the norm. It is as much art as engineering, and by that definition, the 7 Series would be a failure if it didn't challenge the norm. U.S. sales indicate so far that it is not a failure."
ec: Do you see a change in design from what occurred in the previous 7 Series? Do you see an evolution from one of the previous BMW's to the Z4?BB: To quote Chris: "Evolution is for fish." The heritage of BMW begins with the affordable car for the average German. Shall we go back to that with this brand? The MINI is the closest to the BMW's heritage."
ec: Are BMW's design trends paralleling trends in art? Is there anything that you're currently creating that could be examples of this or contrast with it? BB: I am a supporter of the direction that BMW (Bangle) has chosen, and I highly admire the bold, daring and even challenging new aesthetic that some call "flame" design. Call it what you will, you see the literal inspirations on the streets of Europe, Asia and America, i.e., sheer steel and glass architectural construction, tattoos and flames on low-end cool clothing, louder, in-your-face advertising, the boom in super-realistic animation, etc. BMW has raised the bar, challenging the norm and sometimes change is uncomfortable."
ec: Anything else you think is significant that will add a new way of looking at BMW design?BB: It is often said that people look like their dogs. Take Chris, his exuberant personality, his glasses, his shoes, and perhaps this analogy applies to new BMW form language. But seriously, for inspiration on how to "see" new BMWs look at shoes. The foot is relatively a constant set of dimensions and design parameters. Walking is an integral part of the function of mobility, yet some of the best dressed wear very progressive and sometimes painful shoes. In shoes we see subtle or radical design (or none). You can easily spot a design conscious person by looking at their shoes.
Cars are no different than clothes, relative for what we use these products for. Spend a lot, or not. We make choices now with automobiles based on image as much as safety or performance.
My final parting shot: Uneducated critics of car styling say that all cars look alike. Chris Bangle just gave them "something different." So my suggestion to these people now is go buy a BMW.
Teresa Spafford, Lead Designer Color and Trim, Mazda North AmericaI graduate from BYU College of Design, in product design. I have worked with various companies for product design, recently worked at GM Design Center before coming to Mazda. I thoroughly love my job at Mazda. My favorite cars tend to be very simple with clear definitions of their intended experience they are giving the operator. 1956 Corvette, Land Rover Defender 110, Toyota Land Cruiser 1971, Porsche 356 and 911 Turbo. Some people love big American Classics; others are drawn to Italian designs. Me, it's a constant tug between speedy sports cars and bomber tough utility. One thing is consistent, they provide an "air" of freedom.
ec: What do you think of the new BMW Z4 and 7 Series?TS: This is a loaded question because if I say one way or the other I will offend 50% of the readers. BMW took a hard turn and looked their brand image square in the eye with these two new vehicles. First gut response is "what in the hell were they thinking," but then the details move around in your head and start to make some sense. I like the details, they are bold and daring. I applaud the design team for the sales pitch, and the belief in their brand.
ec: Do you see a chance in design from what occurred in the previous 7 Series and do you see an evolution in design from one of BMW's previous designs to the Z4?TS: There is huge potential for these designs to change and develop. The 7 Series and the Z4 have given the future design teams plenty fodder to think about on the next generation beyond the current models. So many diverse directions. There's a point in design where you figure out the formula (hopefully) or recipe for a successful product. After baking the same dish multiple times, don't you want to eat something different! So you go out, way out on limb sometimes.
ec: Are BMW's design trends paralleling trends in design? Is there anything that you're currently working on that could be examples of this or contrast with it?TS: Yes, in the fact that everyone's seeking out the next big thing! And sometimes it can get a bit ugly, and sometimes it is more beautiful than anyone could have imagined (other than the designer of course). I feel BMW was doing a little soul searching of their own. It's more about the process and strategy.
ec: Anything else significant that will add a new way of looking at BMW design?TS: While traveling in Europe recently, this same discussion came up around BMW's new design theme. Surprisingly enough the European designers I was with defended the new direction and had all good things to say about it. I hear quite the opposite from many of my American counterparts. But everyone agrees the interior design quality, craftsmanship, and details are superb. Some of the interior parts are not what we're used to seeing from a BMW. Personally, I feel there is a lot to learn from this exterior styling theme (especially the Z4) I think it puts designers on one side of the fence or the other. The interior materials, color coordination is clean. The theme consistency is well executed from inside out."
Jason Alread, Assistant Professor Department of Architecture Iowa State UniversityI'm an assistant professor of architecture at Iowa State University and I have my own architectural practice. I was an associate at HLKB Architecture in Des Moines, and while there I was the project architect for the Center Street Park + Ride (1999) and the Newton Road Parking Facility (2001)--both of which won National AIA Design Honor Awards. I also was fortunate enough to work with Maya Lin and Colleen Vojvodich on a major installation at the Principal Financial Group in Des Moines, titled "a shift in the stream" (1999).
A few of my favorite cars: 69 Plymouth Satellite Sebring (I owned a Satellite) Porsche 356, the original Datsun 240 Z, Audi TT, BMW 507, and also, I drive a VW--I think the best designed cars for the money.
ec: What do you think of the new BMW Z4 and 7 Series cars--the exterior and interior design?JA: I have a mixed review between the two. I think the Z4 is incredibly beautiful, and technically fabulous. An immediate head turner, they seem to have raised the bar on roadster design, while still being reminiscent of their heritage. I love the new design, both inside and out--although the technology nod clearly goes to the 7 Series.
The 7 Series is also a truly impressive automobile, but did not have as strong a gut level appeal for me on the outside. I swear this is not just because on is a two seater and the other a sedan. I'll be way out of my league here to comment, but the curvature of the rear window and the way it meets the trunk--the hood to grille transition and the shape of the lights remind me too much of other large sedans.
The interior is beautifully minimal, and the iDrive has a certain simplicity that seems to say--"pray I don't break, cause you can't imagine how I work".The interior is what I find utterly innovative--the technology of this car is mind-boggling. Everything is so new and minimal that you need to re-learn how to use it. There is a real commitment here to pushing the limits of interior car design."
ec: Do you see a change in design from what occurred in the previous 7 Series to the one now? Do you see elements of other BMW's in the Z4?JA: The older 7 Series seemed longer and lower--this had a more classic BMW look to me, although I believe the new car is larger. The old 7 Series was getting dated looking; I just think the higher body style looses some of the sleek quality. The new 7 Series looks more muscular, and I'll admit more modern--but less appealing to me, this is of course on the outside. The inside retains the ultra high quality finishes, but moves into a new realm with the way the technology is integrated into a wood paneled luxury rocket ship. I must admit I love the inside and feel less excited by the outside. I like the Z4 much more than the Z3, which always reminded me of those VW's turned into Rolls Royce's. The hood was just out of place on that car. They say the Z4 looks to the 507, one of my favorites, and I agree. I must say, though, the 507 is still the best, there seemed to be nothing tacked on or unnecessarily styled about it. I can't completely say the same for the Z4, but possibly I'm being nostalgic here.
ec: Are the design trends seen in these two cars paralleling design trends in architecture? Is there anything that you're currently working on now that would be an example of this?JA: I find the interior of the 7 Series has some direct minimalist intentions that are much like architectural work in this style. I try to think of design in this way; it's so amazing that by doing something that looks simple you can have such a dramatic impact. It shows how cluttered and saturated our everyday environments are. I'm a believer in minimalism as a response to technology. On the other hand, and I apologize for this, in terms of sustainability no cars are great and these don't rank high. They drink fuel and there is an increasing trend toward aluminum componentry, which is ecologically bad news. In the end this is probably something no one thinks about when dropping $50- to $100,000-plus on a car, but it bears a mention.
ec: Anything else you can think of that will add a new way of looking at the new BMW Design?JA: I think they now lead Mercedes. I have affection still for Audi, but the technology coming out of BMW now is just amazing.
Truman Pollard, Chief Designer, Mazda North AmericaI was born in L.A. and I am the son of a car-salesmen. I worked on
NASCAR racecars and was a welder for the food processing equipment industry
(Repaired machines in meat packing plants). In 1976 I graduated from Cerritos collage with a 2-year degree in Architectural technology. In 1979 I graduated from Art Center College of Design with a bachelors degree in Industrial design and I started immediately at Honda R&D in Torrance. In 1990, I was employed at Mazda Design as Chief Designer and studio manager. I love old Corvettes and I have a 1976 stingray. I'm not very familiar with European cars, but I love cars with significant influence in the American automotive industry, muscle cars, hot rods and Trucks (America's true sports car). New passions include Mazdaspeed, import tuner cars and high entertainment events like Hot Import Nights.
ec: What do you think of the new BMW 7 Series and Z4?TP: Current BMW styling in total is a little odd with some design details creating more complex forms then customary for BMW. I'm still trying to find out why BMW thought the changes were necessary.
ec: Do you see a change in design from what occurred with the previous 7 Series and do you see an evolution in design from one of BMW's previous designs to the Z4?TP: BMW must think the world is going to value shock as a new value. Maybe in the same why our entertainment is based upon reality shows that exploit shocking values of our humanity."
ec: Are BMW's design trends paralleling general trends in design? No. Is there anything that you're currently working on that could be examples of this trend or contrast with it?TP: The RX8 is a dynamic blend of Mazda's history of sophisticated surfaces with well balanced proportions and strong sports cars appeal.
ec: Anything else significant that will add a new way of looking at BMW design? TP: Looking at both BMW and Mercedes Benz leads me to believe the Germans have become the new cowboys in the global search for the newest design directions. Confident with no apologies and world class outstanding engineering performance.
Deborah Ford, Design Director Aqua Blues, a junior fashion forward clothing manufacturer; Girls and women's fashion designer 25 years in U.S. and AustraliaI really like the look of the Z4. I like the large wheels, the sweeping line under the door, the curved windshield and I also like the fat cheeky bottom and the interior.
I'm not as fond of the 7 Series. It looks like a bit of a lumbering monster. It doesn't look as sleek as the previous model. It looks very short in the back end, but I know it has a huge trunk. The interior is gorgeous, very space-agey. It reminds me of the '50s revisited, but in the new millennium.
Ken Saward, Lead Designer, Mazda North AmericaI have always been inspired by competition cars especially some of the amazing race cars of the '70s and '80s especially those from Porsche and BMW. After graduating Art Center College, I began my career at Chrysler in Detroit before moving to Mazda in 1990. Working under Tom Matano, I had the opportunity to lead the design of the second-generation Miata and the MVX show car. Of the recent designs I admire are the Audi TT, no surprise there. In addition I've been really impressed and inspired by Renault and Nissan designs of late.
Both the Z4 and the 7 truly represent a revolution for BMW design. Both have elements that I think are fresh and fitting for their specific market. The Z4 is very dynamic and muscular, and looks like the kind of design the designer really had fun developing. It's a very passionate design. The 7 is really a well proportioned vehicle in side view. One subtle design flaw of the 7 Series is the location of the rear wheel in relation to the beltline plain view. In spite of its large 19-in. wheels the rear tire is buried under the sheet metal and makes the car look heavy and bulky in the front and rear view. So for me the profile, is really the best view of the car.
I see an evolution in design from the X Coupe Concept. Anytime a vehicle is introduced that's a huge departure from what's expected there is naturally going to be dissenters. Regardless of whether you like or dislike the direction BMW design is heading, you have to give them credit for trying something different. The designers definitely made a statement.
I think it's important to look at each design in contest, perhaps when we are able to view the entire vehicle line up from the 3 to the 7 Series, the overall design strategy will come more sharply into focus.
BMW SpeaksQ&A with Chris Bangle, BMW Design Chief Interview by Sherri L.Collins
ec: Applying evolution theory to BMW design's current direction, do you think the new 7 Series and Z4 adheres to punctuated equilibrium (stasis followed by rapid change) or gradualism (a slow, gradual process of change)?CB: While the 7 Series, as a member of the core family of BMW sport luxury sedans, is the type of "large step" that BMW traditionally offsets with more gradual change (not even really stasis), this analogy to biological evolution is harder to apply in the case of the BMW Z4. Roadsters never seem to undergo gradual evolutionary steps despite sharing similar proportional characteristics with the classic sports cars. The BMW Z4 is in many ways very unique, very new, and it remains to be seen if it allows itself to be "evolved".
ec: Are there other areas in design (such as architecture, product design, fashion, art, etc.) that you use for inspiration? If yes, how do you incorporate these into BMW's design philosophy?CB: All that makes up life and our world should be inspiring! The "Butterfly Effect" meteorologists talk about is alive and well in design (this is the concept that a chain of reactions caused by a butterfly flapping its wings in China results in a rainbow over Paris). The greatest inspiration, the heart and soul of BMW Design, is the history and legacy of our brands. How to integrate this into the BMW design philosophy? Keeping a ready store of visual references that can enhance brand design and, at the same time, help both solve design problems and feed the "creative fire" that burns in the designers' hearts and minds!
ec: Are there design trends in the above mentioned areas that mirror/reflect BMW's design philosophy? If not, why do you think BMW is different from the rest?CB: All the creative cultural phenomenons seem to progress in "pulses" that generate names and descriptions for whatever phase is at hand. No artist or "design" is an "island" in that sense (perhaps, however, they lead in an archipelago). What you can learn from other "pulses" is mostly that the world is not so much different in basic design acceptance as it is "in different time zones." Some areas are quicker to accept a new dynamic than others. If we stand out, perhaps we just got to the next "time zone" first.
ec: Of the current crop of architects, artists and designers, whose work do you appreciate most? And, historically, which artists/designers stand out as the best of the best?CB: I have an aversion to naming names, if only because I have such a bad memory for them and will surely leave out the important ones. Is it enough to say that modern architecture deserves as much study as that of the past? That a great airplane design may be influential without knowing who did it? One risk I find when people orient themselves by the designer's name rather than the work is that the context of appreciating a design missing.... No matter how dramatic a BMW sport wagon is in a picture catalog, it is nothing compared to experiencing it live on the road.
ec: I know that discussing future product is forbidden, but if you looked ahead 20 or so years, where would BMW design be in relation to where it is now? In relation to its competitors?CB: In 20 years I hope BMW Design maintains the visual spirit it has now and has gone on to discover new meanings for the cars and motorcycles that proudly wear its blue-white propeller. I hope that BMW design continues to set the benchmark and remains the place designers dream to work.
BMW ultimate service
unique program offering total peace of mind.
A premium ownership experience:
Another great idea from a company committed to ideas.
At many luxury car companies, owners are expected to pay exorbitant maintenance costs as parts of their ownership experience. Or abide by a mileage limit on their roadside assistance plan. This usually makes them think long and hard before driving long and hard.
Not at BMW. We think it’s more important that our customers feel free to experience the thrilling performance – quick acceleration, fade-free braking, and agile handling – that made them choose a BMW in the first place. And by offering no-cost maintenance, BMWs stay in better condition, helping to maintain their industry-leading resale values.
That’s why we’ve created BMW Ultimate Service. This suite of premium benefits – the no-cost BMW Maintenance Program, unlimited-mileage Roadside Assistance, and New Vehicle Limited Warranty – is included as standard in every 2007 model. Additionally, BMW vehicles equipped with the BMW Assist and Bluetooth system (SA639) also receive BMW Assist Safety Plan services, as well as BMW’s unique TeleService for four years unlimited mileage at no cost.*1 2
BMW is the only luxury automobile company in the world with the insight to make this level of premium coverage available in all models, which is only natural – from “The Ultimate Driving Machine.”
BMW Ultimate Service:
Four years of no-cost, worry-free coverage.
Available in Model Year 2007 vehicles, BMW ultimate Service leads the industry in providing owners with incredible value and peace of mind. This service includes the BMW Maintenance Program, Roadside Assistance, the New Vehicle Limited Warranty and BMW Assist with Teleservice. *2.
The BMW Maintenance Program is one of the only no-cost maintenance programs in the industry. For 4 years or 50,000 miles from the original in-service date for the vehicle, whichever comes first, BMW owners pay nothing for all scheduled inspections, oil changes, brake pads, wiper blade inserts and other wear-and-tear items. In fact, all normal day-to-day maintenance costs are covered except gasoline, gasoline additives, tires, wheels, wheel alignment, and tire balancing. And thanks to advanced BMW technology, many owners will only need to bring their vehicle in for routine inspections about once a year, saving time, as well as money.
BMW Roadside Assistance is one of the industry's most comprehensive plans available. Not only is it no-charge for the first 4 years, but there is no mileage limit. So no matter what the odometer reads, BMW drivers enjoy the assurance of on-the-road help 24 hours a day, 7 days a week, anywhere in the United States, Canada and Puerto Rico. This includes everything from flat tire changes, emergency gasoline and lock-out assistance, to towing, alternative transportation and even trip-interruption benefits. This service also includes valuable trip routing advice.
BMW New Vehicle Limited Warranty:
4 years/50,000 miles, whichever comes first. This includes limited coverage for defects in materials or workmanship. And only Original BMW Parts are used. Assuring that every BMW will continue to perform like “The Ultimate Driving Machine.”
BMW Assist with TeleService:
A valuable, unparalleled array of road going services.
BMW Assist and BMW's revolutionary TeleService: two of the premium features that make BMW Ultimate Service the standard in customer support – and confidence. (See chart below for availability.)
BMW Assist provides the driver with services that enhance on-the-road security and convenience, for added peace of mind. One of the newest features is Remote Door Unlock 2 , starting with 2007 models produced September 2006 and later. BMW Assist also includes the convenience of Bluetooth hands-free calling. And now, starting with Model Year 2007, BMWs equipped with the BMW Assist and Bluetooth system enjoy the benefits of the BMW Assist Safety Plan for four years – a value unmatched by any other carmaker.
TeleService automatically notifies the BMW center when a vehicle needs service. This feature allows the Service Advisor to proactively set up a customer appointment and have the needed parts ready. This saves time for the customer and the BMW center; reduces the chance of a breakdown later – adding to the owner's peace of mind; and helps ensure prompt and proper maintenance for maximized long-term value.
BMW Ultimate Service
The BMW Maintenance Program
No-cost coverage for 4 years/50,000 miles from the original in service date of the vehicle, whichever comes first
Covers all factory-recommended maintenance, including oil services, fluid flushes as required, scheduled service inspections. Wiper blade inserts, belts, engine air filters, brake pads and rotors (when worn below BMW's specifications)
BMW Roadside Assistance
4 years/unlimited miles from the original in-service date of the vehicle
On-the-road assistance 24/7, including flat tires, gas, lock-out assistance, towing
Alternative transportation and trip-interruption benefits
Trip routing services
New Vehicle Limited Warranty
4 years/50,000 miles from the original in-service date of the vehicle, whichever comes first
Limited coverage for defects in materials or workmanship
Only original BMW Parts used
Repairs at authorized BMW centers only
BMW Assist Safety Plan 1.
4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
Automatic Collision Notification
Emergency Request (SOS)
Enhanced Roadside Assistance
Remote Door Unlock
Customer Relations 2.
Stolen Vehicle Recovery
TeleService 2.
4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
BMW is the world's only vehicle smart enough to monitor and transmit its operating condition and service needs to the BMW center.
1.BMW Assist Safety Plan standard in 5, 6, and 7 Series; optional and included in Premium Package in all other models.
2. TeleService and Remote Door Unlock are included with BMW Assist Safety Plan, not available in Z4 and X3 models.
BMW Ultimate Service Extensions
BMW Assist Convenience Plan
$199/year (Requires Safety Plan subscription)
Directions
Traffic information
Weather information
Concierge
Critical Calling
The Original Owner Protection Program
Extended service contract providing mechanical breakdown coverage for 2 years/50,000 miles after the expiration of the BMW New Vehicle Limited Warranty
Includes Roadside Assistance for the duration of the coverage period
Currently only available to first reported (original) retail owner of the vehicle, and not available for purchase in Florida or Puerto Rico
Maintenance Program Upgrade *1
Provides coverage for up to 2 years/50,000 miles after the expiration of the standard 4 year/50,000-mile BMW Maintenance Program coverage (by either time or mileage)
Covers all factory-recommended maintenance
Fluid flushes (as required)
Oil Services
Service inspections
Wiper blade inserts
Brake pads and rotors (when worn below BMW's specifications)
1.Not available on all BMW models.
All BMWs come with the BMW Maintenance Program and Warranty standard for 4 years or 50,000 miles, whichever occurs first. Roadside Assistance comes standard for 4 years. BMW Assist comes standard for 4 years on every MY 2007 5 Series, 6 Series, and 7 Series vehicle, and is available as part of the Premium Package on every MY 2007 3 Series, Z4, X3, and X5. TeleService and Remote Door Unlock available on all models with BMW Assist except for the Z4 and the X3.
The BMW Maintenance Program covers all factory-recommended maintenance on all new MY2004 and later BMW vehicles, as determined by the Service Interval Indicator, for 4 years or 50,000 miles, whichever comes first. Exclusions from coverage: gasoline, gasoline additives, windshield washer fluid and additives, tires, wheels, wheel alignment and tire balancing. All work must be performed by an authorized BMW center. See the Service and Warranty Information booklet for more specific terms, conditions and limitations. Further information can be obtained from your local BMW center.
BMW Ultimate Service coverage applies only to U.S.-specification BMWs imported and distributed by BMW of North America and sold or leased through authorized BMW centers or its European Delivery program. Vehicles purchased or leased from BMW centers in any country do not qualify for BMW Ultimate Service.
In order to receive BMW Assist services, a, subscriber agreement must be completed and transferred to the BMW Assist Response Center. GPS and underlying wireless services must be available and functioning; vehicle ignition must be turned on (except for Remote Door Unlock and Stolen Vehicle Recovery), battery charged and connected and vehicle's electrical system operational; services may be limited to certain geographic area. Call toll-free(888) 333-6118
Select a Model
Quick Quote
European Delivery
BMW Ultimate Service
BMW CPO Program
Pre-Owned Inventory
Certified Pre-Owned
New Vehicle Specials
Pre-Owned Specials
Finance Specials
Weekend Specials
Parts/Service
Service Appointment
Order Parts/Accessories
Parts/Service Coupons
Virtual Brochure
Vehicle Reviews
Finance Application
Special Needs Financing
Finance Specials
Loan Calculator
About Us
Hours and Directions
Meet the Staff
Contact Us
Weatherford BMW in your Vicinity
Blog
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750 Potter Street Berkeley, CA 94710 Phone:(800) 514-0551
Click here for http://www.bmwusa.com/
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A premium ownership experience:
Another great idea from a company committed to ideas.
At many luxury car companies, owners are expected to pay exorbitant maintenance costs as parts of their ownership experience. Or abide by a mileage limit on their roadside assistance plan. This usually makes them think long and hard before driving long and hard.
Not at BMW. We think it’s more important that our customers feel free to experience the thrilling performance – quick acceleration, fade-free braking, and agile handling – that made them choose a BMW in the first place. And by offering no-cost maintenance, BMWs stay in better condition, helping to maintain their industry-leading resale values.
That’s why we’ve created BMW Ultimate Service. This suite of premium benefits – the no-cost BMW Maintenance Program, unlimited-mileage Roadside Assistance, and New Vehicle Limited Warranty – is included as standard in every 2007 model. Additionally, BMW vehicles equipped with the BMW Assist and Bluetooth system (SA639) also receive BMW Assist Safety Plan services, as well as BMW’s unique TeleService for four years unlimited mileage at no cost.*1 2
BMW is the only luxury automobile company in the world with the insight to make this level of premium coverage available in all models, which is only natural – from “The Ultimate Driving Machine.”
BMW Ultimate Service:
Four years of no-cost, worry-free coverage.
Available in Model Year 2007 vehicles, BMW ultimate Service leads the industry in providing owners with incredible value and peace of mind. This service includes the BMW Maintenance Program, Roadside Assistance, the New Vehicle Limited Warranty and BMW Assist with Teleservice. *2.
The BMW Maintenance Program is one of the only no-cost maintenance programs in the industry. For 4 years or 50,000 miles from the original in-service date for the vehicle, whichever comes first, BMW owners pay nothing for all scheduled inspections, oil changes, brake pads, wiper blade inserts and other wear-and-tear items. In fact, all normal day-to-day maintenance costs are covered except gasoline, gasoline additives, tires, wheels, wheel alignment, and tire balancing. And thanks to advanced BMW technology, many owners will only need to bring their vehicle in for routine inspections about once a year, saving time, as well as money.
BMW Roadside Assistance is one of the industry's most comprehensive plans available. Not only is it no-charge for the first 4 years, but there is no mileage limit. So no matter what the odometer reads, BMW drivers enjoy the assurance of on-the-road help 24 hours a day, 7 days a week, anywhere in the United States, Canada and Puerto Rico. This includes everything from flat tire changes, emergency gasoline and lock-out assistance, to towing, alternative transportation and even trip-interruption benefits. This service also includes valuable trip routing advice.
BMW New Vehicle Limited Warranty:
4 years/50,000 miles, whichever comes first. This includes limited coverage for defects in materials or workmanship. And only Original BMW Parts are used. Assuring that every BMW will continue to perform like “The Ultimate Driving Machine.”
BMW Assist with TeleService:
A valuable, unparalleled array of road going services.
BMW Assist and BMW's revolutionary TeleService: two of the premium features that make BMW Ultimate Service the standard in customer support – and confidence. (See chart below for availability.)
BMW Assist provides the driver with services that enhance on-the-road security and convenience, for added peace of mind. One of the newest features is Remote Door Unlock 2 , starting with 2007 models produced September 2006 and later. BMW Assist also includes the convenience of Bluetooth hands-free calling. And now, starting with Model Year 2007, BMWs equipped with the BMW Assist and Bluetooth system enjoy the benefits of the BMW Assist Safety Plan for four years – a value unmatched by any other carmaker.
TeleService automatically notifies the BMW center when a vehicle needs service. This feature allows the Service Advisor to proactively set up a customer appointment and have the needed parts ready. This saves time for the customer and the BMW center; reduces the chance of a breakdown later – adding to the owner's peace of mind; and helps ensure prompt and proper maintenance for maximized long-term value.
BMW Ultimate Service
The BMW Maintenance Program
No-cost coverage for 4 years/50,000 miles from the original in service date of the vehicle, whichever comes first
Covers all factory-recommended maintenance, including oil services, fluid flushes as required, scheduled service inspections. Wiper blade inserts, belts, engine air filters, brake pads and rotors (when worn below BMW's specifications)
BMW Roadside Assistance
4 years/unlimited miles from the original in-service date of the vehicle
On-the-road assistance 24/7, including flat tires, gas, lock-out assistance, towing
Alternative transportation and trip-interruption benefits
Trip routing services
New Vehicle Limited Warranty
4 years/50,000 miles from the original in-service date of the vehicle, whichever comes first
Limited coverage for defects in materials or workmanship
Only original BMW Parts used
Repairs at authorized BMW centers only
BMW Assist Safety Plan 1.
4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
Automatic Collision Notification
Emergency Request (SOS)
Enhanced Roadside Assistance
Remote Door Unlock
Customer Relations 2.
Stolen Vehicle Recovery
TeleService 2.
4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
BMW is the world's only vehicle smart enough to monitor and transmit its operating condition and service needs to the BMW center.
1.BMW Assist Safety Plan standard in 5, 6, and 7 Series; optional and included in Premium Package in all other models.
2. TeleService and Remote Door Unlock are included with BMW Assist Safety Plan, not available in Z4 and X3 models.
BMW Ultimate Service Extensions
BMW Assist Convenience Plan
$199/year (Requires Safety Plan subscription)
Directions
Traffic information
Weather information
Concierge
Critical Calling
The Original Owner Protection Program
Extended service contract providing mechanical breakdown coverage for 2 years/50,000 miles after the expiration of the BMW New Vehicle Limited Warranty
Includes Roadside Assistance for the duration of the coverage period
Currently only available to first reported (original) retail owner of the vehicle, and not available for purchase in Florida or Puerto Rico
Maintenance Program Upgrade *1
Provides coverage for up to 2 years/50,000 miles after the expiration of the standard 4 year/50,000-mile BMW Maintenance Program coverage (by either time or mileage)
Covers all factory-recommended maintenance
Fluid flushes (as required)
Oil Services
Service inspections
Wiper blade inserts
Brake pads and rotors (when worn below BMW's specifications)
1.Not available on all BMW models.
All BMWs come with the BMW Maintenance Program and Warranty standard for 4 years or 50,000 miles, whichever occurs first. Roadside Assistance comes standard for 4 years. BMW Assist comes standard for 4 years on every MY 2007 5 Series, 6 Series, and 7 Series vehicle, and is available as part of the Premium Package on every MY 2007 3 Series, Z4, X3, and X5. TeleService and Remote Door Unlock available on all models with BMW Assist except for the Z4 and the X3.
The BMW Maintenance Program covers all factory-recommended maintenance on all new MY2004 and later BMW vehicles, as determined by the Service Interval Indicator, for 4 years or 50,000 miles, whichever comes first. Exclusions from coverage: gasoline, gasoline additives, windshield washer fluid and additives, tires, wheels, wheel alignment and tire balancing. All work must be performed by an authorized BMW center. See the Service and Warranty Information booklet for more specific terms, conditions and limitations. Further information can be obtained from your local BMW center.
BMW Ultimate Service coverage applies only to U.S.-specification BMWs imported and distributed by BMW of North America and sold or leased through authorized BMW centers or its European Delivery program. Vehicles purchased or leased from BMW centers in any country do not qualify for BMW Ultimate Service.
In order to receive BMW Assist services, a, subscriber agreement must be completed and transferred to the BMW Assist Response Center. GPS and underlying wireless services must be available and functioning; vehicle ignition must be turned on (except for Remote Door Unlock and Stolen Vehicle Recovery), battery charged and connected and vehicle's electrical system operational; services may be limited to certain geographic area. Call toll-free
Select a Model
Quick Quote
European Delivery
BMW Ultimate Service
BMW CPO Program
Pre-Owned Inventory
Certified Pre-Owned
New Vehicle Specials
Pre-Owned Specials
Finance Specials
Weekend Specials
Parts/Service
Service Appointment
Order Parts/Accessories
Parts/Service Coupons
Virtual Brochure
Vehicle Reviews
Finance Application
Special Needs Financing
Finance Specials
Loan Calculator
About Us
Hours and Directions
Meet the Staff
Contact Us
Weatherford BMW in your Vicinity
Blog
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750 Potter Street Berkeley, CA 94710 Phone:
Click here for http://www.bmwusa.com/
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Weatherford BMW
The all new BMW M3: the powerful sports car with ultimate driving pleasure
The BMW M3 accurately represents the supremacy of the highest standard. The artistic design of the new M3 signifies the signature look of the BMW. The all - new 2008 BMW is a unique high - performance sports car with matchless design and technology. Setting the perfect example of ultimate styling, supreme comfort, awesome power and incredible performance this luxury sports car is available in coupe and roadster trims.The M3 is a rare combination of engine power and low weight ensured by intelligent lightweight technology. The all - new "heart" of the latest BMW M3 is a 4.0 - liter V8 that generates 420 horsepower at 8,400rpm and 295 pound feet of torque at 3,900rpm. A manual six - speed gearbox is the standard transmission in the sports car. The M3 engine accelerates from 0 to 100 km in an unbelievable 4.8 seconds. The sporty look of the car is inspired by the authentic BMW M design. The M3 looks grand, appealing and sporty for its striking powerdome and the two air intake openings, the carbon fiber roof, exterior mirrors and the light-alloy wheels. Its unique features powerfully underline the sporting qualities of the car.The cockpit of the sporty M3 is designed to give maximum driving pleasure in an ambiance designed to meet every driving enthusiasts specific needs and wishes. With latest safety features this sports car is a must have one for all those who want to add some extra thrill in their life. Check out this striking model available at our dealership at Weatherford BMW located in Berkeley, California. Also don’t forget to find our some great deals with our Online Specials.
BMW 1 Series: the ultimate luxury Coupe packed with power and performance
Symbolizing the BMWs foundational principles of pure performance, finest design and ultimate luxury the BMW 1 Series is all set to win your heart. Inspired by the legendary creation of the original 1 Series, this Coupe is a classy combination of swift handling, powerful engines, sporty rear - wheel - drive dynamics and plush interior. Available in two versions; the 128i and the 135i, the 1 Series is powered by a 3.0 - liter, inline 6 - cyinder engine churning 230 horsepower and 200 lb - ft of torque.The 135i Coupe is even more powerful with a 3.0 - liter inline six - cylinder engine that generates 300 horsepower and an incredible 300 lb - ft of torque. The 135i Coupe takes only 5.3 seconds to accelerate from 0 - 62 mph. The all new 1 Series Coupe is a unique combination of dynamic and unmistakable design elements with a sturdy and muscular body. The long wheelbase, large frameless doors and short overhangs delivers a modern interpretation of BMW's signature look. The interior is well equipped with latest technologies integrating high - quality and sophisticated trim elements with luxurious upholstery and color choices. With latest safety features the BMW 1 Series is a must have Coupe.Check out this stunning machine by BMW available at our dealership at Weatherford BMW Berkeley, California. Also don’t forget to find our some great deals with our online specials
2007 BMW X3 3.0SI
For 2007, the X3 SAV, BMWs’ Sport Activity Vehicle is available in one trim level the X3 3.0si. The new X3 rides 260 horses to deliver a bracing performance, provides ample cargo space and is fuel-efficient. Excellent driving dynamics enhanced by BMWs’ intelligent xDrive, highlights the X3 3.0SI as a ready-to-roll sports-Ute. On or off road, the X3 makes a bold statement, promising a heady mix of sporty fun and utility.The BMW X3 3.0SI stacks up favorably against the competition in terms of cargo volume: 30 cu. ft; Basic warranty: 48 months/50,000 miles and power to weight ratio: 17 lb/hp. The BMW Full Maintenance Program covers all factory-recommended maintenance, as determined by the Service Interval Indicator for 4 years or 50,000 miles, whichever comes first. Full Maintenance Program includes items that need replacement due to normal wear and tear, provided wear and tear exceeds BMW specifications.The X3 3.0SI is a compact five-passenger SAV that comes in one trim level, the 3.0i .It is available with three main option packages: Premium, Sport and Cold Weather.What’s new for the X3 3.0SI? Make no mistake; the interior is vintage BMW. Fit and finish are luxurious, there is plenty of room and seats are comfortably bolstered and supportive. A three-spoke leather-wrapped steering wheel dominates the dash, large analog gauges, premium audio and climate control, fit together in a neat, uncluttered way. The folded rear seat offers 71 cubic feet of stowage in the trunk. A one-piece tailgate allows entry to the roomy cargo space, which increases by flipping the rear seatbacks.Convenience on the X3 3.0SI includes a 4-function on-board computer, a vehicle and key memory, remote entry, cellular phone capability, 8-way power adjustable front seat with 2 way manual head rest and flat tire warning.Plenty of standard safety features,The BMW X3 3.0SI features standard four-wheel antilock disc brakes, stability control, Hill Descent Control, Head Protection System, Adaptive Brake Lights, an intelligent safety and information system, day time running lights, Coded Driveaway Protection, crash sensors and a full complement of front, side and side curtain airbags.Rear-door-mounted side-impact airbags and BMW Assist (4 years of service) with Bluetooth integrated wireless communication system are optional.
Labels: X3
Weatherford BMW - 750 Potter Street Berkeley, CA 94710
Weatherford BMW is the foremost BMW dealership at 750 Potter Street Berkeley, CA 94710 . Weatherford BMW exhibits a wide range of new BMW and pre-owned BMW cars including 3 Series, 5 Series, 6 Series, 7 Series, M Series, X3, X5, Z4 and of course providing low price on new BMW & pre-owned BMW cars. Specializing in BMW Sales, BMW Finance, BMW Service and BMW Parts, we provide you with the world class value and service you deserve.To receive great deals on your new BMW or used BMW car, check out our latest New Car Specials, Pre-Owned Specials, Finance Specials & Parts/Service Coupons. You can also order genuine BMW parts and even schedule your BMW car service appointment online
2007 BMW 5 Series
The BMW 5 Series has always been a benchmark of mid-size luxury sports sedans. These ‘ultimate’ driver’s cars live up to the reputation of being among the best cars in the world. For 2007, BMW has fitted the 525 and 530 models with all-new 3.0-liter inline and the 550i with a 4.8-liter V8 unit. The 5 Series sedan lineup includes: 525i, 525xi, 530i, 530xi and 550i. Distinctive in a look-alike market, the ‘5’ delivers just about everything you could ask for in sports sedans: comfort and convenience, sporting image and plenty of interior space. Loaded with stacks of standard and optional features the cars give you the wheels for some great driving, come rain or snow.The 5 Series sedan comes in several trims: 525i, 525xi, 530i, 530xi and 550i. The wagon is available in 530xi trim only.Starting 2007, BMW offers a no-cost “Ultimate Service” comprehensive Maintenance Program that includes the BMW Maintenance Program for four years or 50,000 miles, unlimited-Mileage Roadside Assistance for four years and a New Vehicle Limited Warranty for four years or 50,000 miles.Here are some of the main features,
* Awesome V8, Impressive Power
* Spirited New Design, Flared Front, Chunky Rear
* Functional Cabin, Effective Design
* Excellent Powertrains, Deft Handling, Comfortable Ride
* Named "Best Pick" In IIHS Frontal Offset Crash Testing
The BMW M3 accurately represents the supremacy of the highest standard. The artistic design of the new M3 signifies the signature look of the BMW. The all - new 2008 BMW is a unique high - performance sports car with matchless design and technology. Setting the perfect example of ultimate styling, supreme comfort, awesome power and incredible performance this luxury sports car is available in coupe and roadster trims.The M3 is a rare combination of engine power and low weight ensured by intelligent lightweight technology. The all - new "heart" of the latest BMW M3 is a 4.0 - liter V8 that generates 420 horsepower at 8,400rpm and 295 pound feet of torque at 3,900rpm. A manual six - speed gearbox is the standard transmission in the sports car. The M3 engine accelerates from 0 to 100 km in an unbelievable 4.8 seconds. The sporty look of the car is inspired by the authentic BMW M design. The M3 looks grand, appealing and sporty for its striking powerdome and the two air intake openings, the carbon fiber roof, exterior mirrors and the light-alloy wheels. Its unique features powerfully underline the sporting qualities of the car.The cockpit of the sporty M3 is designed to give maximum driving pleasure in an ambiance designed to meet every driving enthusiasts specific needs and wishes. With latest safety features this sports car is a must have one for all those who want to add some extra thrill in their life. Check out this striking model available at our dealership at Weatherford BMW located in Berkeley, California. Also don’t forget to find our some great deals with our Online Specials.
BMW 1 Series: the ultimate luxury Coupe packed with power and performance
Symbolizing the BMWs foundational principles of pure performance, finest design and ultimate luxury the BMW 1 Series is all set to win your heart. Inspired by the legendary creation of the original 1 Series, this Coupe is a classy combination of swift handling, powerful engines, sporty rear - wheel - drive dynamics and plush interior. Available in two versions; the 128i and the 135i, the 1 Series is powered by a 3.0 - liter, inline 6 - cyinder engine churning 230 horsepower and 200 lb - ft of torque.The 135i Coupe is even more powerful with a 3.0 - liter inline six - cylinder engine that generates 300 horsepower and an incredible 300 lb - ft of torque. The 135i Coupe takes only 5.3 seconds to accelerate from 0 - 62 mph. The all new 1 Series Coupe is a unique combination of dynamic and unmistakable design elements with a sturdy and muscular body. The long wheelbase, large frameless doors and short overhangs delivers a modern interpretation of BMW's signature look. The interior is well equipped with latest technologies integrating high - quality and sophisticated trim elements with luxurious upholstery and color choices. With latest safety features the BMW 1 Series is a must have Coupe.Check out this stunning machine by BMW available at our dealership at Weatherford BMW Berkeley, California. Also don’t forget to find our some great deals with our online specials
2007 BMW X3 3.0SI
For 2007, the X3 SAV, BMWs’ Sport Activity Vehicle is available in one trim level the X3 3.0si. The new X3 rides 260 horses to deliver a bracing performance, provides ample cargo space and is fuel-efficient. Excellent driving dynamics enhanced by BMWs’ intelligent xDrive, highlights the X3 3.0SI as a ready-to-roll sports-Ute. On or off road, the X3 makes a bold statement, promising a heady mix of sporty fun and utility.The BMW X3 3.0SI stacks up favorably against the competition in terms of cargo volume: 30 cu. ft; Basic warranty: 48 months/50,000 miles and power to weight ratio: 17 lb/hp. The BMW Full Maintenance Program covers all factory-recommended maintenance, as determined by the Service Interval Indicator for 4 years or 50,000 miles, whichever comes first. Full Maintenance Program includes items that need replacement due to normal wear and tear, provided wear and tear exceeds BMW specifications.The X3 3.0SI is a compact five-passenger SAV that comes in one trim level, the 3.0i .It is available with three main option packages: Premium, Sport and Cold Weather.What’s new for the X3 3.0SI? Make no mistake; the interior is vintage BMW. Fit and finish are luxurious, there is plenty of room and seats are comfortably bolstered and supportive. A three-spoke leather-wrapped steering wheel dominates the dash, large analog gauges, premium audio and climate control, fit together in a neat, uncluttered way. The folded rear seat offers 71 cubic feet of stowage in the trunk. A one-piece tailgate allows entry to the roomy cargo space, which increases by flipping the rear seatbacks.Convenience on the X3 3.0SI includes a 4-function on-board computer, a vehicle and key memory, remote entry, cellular phone capability, 8-way power adjustable front seat with 2 way manual head rest and flat tire warning.Plenty of standard safety features,The BMW X3 3.0SI features standard four-wheel antilock disc brakes, stability control, Hill Descent Control, Head Protection System, Adaptive Brake Lights, an intelligent safety and information system, day time running lights, Coded Driveaway Protection, crash sensors and a full complement of front, side and side curtain airbags.Rear-door-mounted side-impact airbags and BMW Assist (4 years of service) with Bluetooth integrated wireless communication system are optional.
Labels: X3
Weatherford BMW - 750 Potter Street Berkeley, CA 94710
Weatherford BMW is the foremost BMW dealership at 750 Potter Street Berkeley, CA 94710 . Weatherford BMW exhibits a wide range of new BMW and pre-owned BMW cars including 3 Series, 5 Series, 6 Series, 7 Series, M Series, X3, X5, Z4 and of course providing low price on new BMW & pre-owned BMW cars. Specializing in BMW Sales, BMW Finance, BMW Service and BMW Parts, we provide you with the world class value and service you deserve.To receive great deals on your new BMW or used BMW car, check out our latest New Car Specials, Pre-Owned Specials, Finance Specials & Parts/Service Coupons. You can also order genuine BMW parts and even schedule your BMW car service appointment online
2007 BMW 5 Series
The BMW 5 Series has always been a benchmark of mid-size luxury sports sedans. These ‘ultimate’ driver’s cars live up to the reputation of being among the best cars in the world. For 2007, BMW has fitted the 525 and 530 models with all-new 3.0-liter inline and the 550i with a 4.8-liter V8 unit. The 5 Series sedan lineup includes: 525i, 525xi, 530i, 530xi and 550i. Distinctive in a look-alike market, the ‘5’ delivers just about everything you could ask for in sports sedans: comfort and convenience, sporting image and plenty of interior space. Loaded with stacks of standard and optional features the cars give you the wheels for some great driving, come rain or snow.The 5 Series sedan comes in several trims: 525i, 525xi, 530i, 530xi and 550i. The wagon is available in 530xi trim only.Starting 2007, BMW offers a no-cost “Ultimate Service” comprehensive Maintenance Program that includes the BMW Maintenance Program for four years or 50,000 miles, unlimited-Mileage Roadside Assistance for four years and a New Vehicle Limited Warranty for four years or 50,000 miles.Here are some of the main features,
* Awesome V8, Impressive Power
* Spirited New Design, Flared Front, Chunky Rear
* Functional Cabin, Effective Design
* Excellent Powertrains, Deft Handling, Comfortable Ride
* Named "Best Pick" In IIHS Frontal Offset Crash Testing
BMW's Powerful New Diesel
BMW's new twin-turbocharged, six-cylinder diesel 6 series can rocket from 0 to 62mph time of 6.3 seconds
BMW has for the first time combined its twin-turbocharged, six-cylinder diesel with the marque's flagship Grand Tourer in the form of the new 635d. Coinciding with the revamp of 6 Series model line-up to include Active Headrests, Brake Energy Regeneration and other fuel saving and emissions-cutting technology, the 635d Coupé and Convertible will hit showrooms in the UK in October with world's most powerful production diesel under the bonnet.
The BMW 635d Coupé records a zero to 62mph time of 6.3 seconds while the Convertible achieves this in 6.6 seconds. Both have top speeds electronically-limited to 155mph but still maintain impressive fuel efficiency levels - the Coupé still achieves 40.9mpg on the combined cycle and a CO2 emissions figure of 183g/km, while the Convertible retains near identical figures recording 39.2mpg and 190g/km.
The new 635d has also been given a subtle restyling to mark the technological changes including a revised headlight arrangement featuring LED technology and clear lenses, a new style of front valance and repositioned vertical struts on the front spoiler to accommodate a different shape of air intake for the car.
Powered by a twin-turbocharged 2,993cc engine with an all aluminium crankcase and third generation common rail fuel injection system, the 635d comes with an output of 286hp and 580Nm of torque. These performance figures have been made possible by the unique way the twin turbochargers work. A smaller turbocharger provides near instantaneous response for swift initial acceleration before a larger turbocharger comes in mid-range to provide additional thrust through to the redline. Peak torque is available from just 1,750rpm to deliver a seamless wave of smooth acceleration.
EfficientDynamics
The performance is made possible by the introduction of EfficientDynamics" technology that introduces Brake Energy Regeneration and the implementation of various needs-only operations of ancillary units for the first time in the 6 Series range. This includes the ability to decouple the air-conditioning compressor from the drive-train to prevent unnecessary drag on the engine and the use of lower viscosity fluids in key components to reduce friction. An optimum gearshift indicator is fitted to advise on economical motoring, while active flaps located behind the kidney grille can close off to improve aerodynamic flow and reduce drag. These measures mean lower fuel consumption and emissions figures than would previously have been possible.
The top of the range 650i models are powered by a 4,799cc V8 engine providing an output of 367hp. The 650i with its aluminium engine and double-VANOS and VALVETRONIC variable valve technology is capable of a zero to 62mph time of 5.1 seconds in the Coupé and 5.5 seconds in the Convertible.
EfficientDynamics technology assists both 650i models in achieving improved economy and emissions figures. For the 650i Coupé consumption on the combined cycle improves by 2 per cent to 24.1mpg, while emissions drop by 2 per cent to 279g/km. The 650i Convertible also achieves better performance recording 22.4mpg, up 7 per cent. CO2 emissions are cut from 310g/km to 299g/km.
The 630i and 650i comes as standard with a six-speed manual gearbox, while the 635d is offered with a new six-speed sports automatic transmission. This gearbox features a new torque converter with enhanced software and a two-stage damper to reduce vibrations. The enhanced transmission specification means power-wasting slip in the converter is largely eliminated and with the improved software results in gearshift times that are smoother and 50 per cent quicker.
Design
Along with revised exterior features such as the new headlight arrangement, the kidney grille is larger compared to the outgoing model and lower reflectors have been optically enhanced at the rear as part of a redesigned bumper and a third high level brake light now sits on the boot lid lip for improved safety. The introduction of new alloy wheel design in 17-, 18- and 19-inch sizes completes the exterior changes.
6 Series Convertible models also offer SunReflective Technology leather which has embedded pigments that reflect infra-red radiation in the sunlight and can reduce leather temperature by up to 20 degrees centigrade.
The revised 6 Series also features an infotainment system that includes eight Favourite' buttons. BMWs have featured popular programmable buttons on the steering wheel for a number of years and the 6 Series comes with a small bank of programmable buttons for added convenience on the centre console. These can be customised and used as shortcuts to the most frequently visited parts of the iDrive system such as navigation destinations or radio stations.
Active safety
BMW is at the forefront of automotive safety technology and Active Headrests appear on the 6 Series for the first time. Standard fit on cars, the system has been introduced to prevent occupants from whiplash injuries in rear end accidents. When the airbags' central control unit registers a rear end collision pyrotechnics fire to release two springs in the head rests. These then rapidly push the front of the restraint forward by 6cms and upwards by 4cms, reducing risk to the driver and front seat passenger of serious neck injury
BMW has for the first time combined its twin-turbocharged, six-cylinder diesel with the marque's flagship Grand Tourer in the form of the new 635d. Coinciding with the revamp of 6 Series model line-up to include Active Headrests, Brake Energy Regeneration and other fuel saving and emissions-cutting technology, the 635d Coupé and Convertible will hit showrooms in the UK in October with world's most powerful production diesel under the bonnet.
The BMW 635d Coupé records a zero to 62mph time of 6.3 seconds while the Convertible achieves this in 6.6 seconds. Both have top speeds electronically-limited to 155mph but still maintain impressive fuel efficiency levels - the Coupé still achieves 40.9mpg on the combined cycle and a CO2 emissions figure of 183g/km, while the Convertible retains near identical figures recording 39.2mpg and 190g/km.
The new 635d has also been given a subtle restyling to mark the technological changes including a revised headlight arrangement featuring LED technology and clear lenses, a new style of front valance and repositioned vertical struts on the front spoiler to accommodate a different shape of air intake for the car.
Powered by a twin-turbocharged 2,993cc engine with an all aluminium crankcase and third generation common rail fuel injection system, the 635d comes with an output of 286hp and 580Nm of torque. These performance figures have been made possible by the unique way the twin turbochargers work. A smaller turbocharger provides near instantaneous response for swift initial acceleration before a larger turbocharger comes in mid-range to provide additional thrust through to the redline. Peak torque is available from just 1,750rpm to deliver a seamless wave of smooth acceleration.
EfficientDynamics
The performance is made possible by the introduction of EfficientDynamics" technology that introduces Brake Energy Regeneration and the implementation of various needs-only operations of ancillary units for the first time in the 6 Series range. This includes the ability to decouple the air-conditioning compressor from the drive-train to prevent unnecessary drag on the engine and the use of lower viscosity fluids in key components to reduce friction. An optimum gearshift indicator is fitted to advise on economical motoring, while active flaps located behind the kidney grille can close off to improve aerodynamic flow and reduce drag. These measures mean lower fuel consumption and emissions figures than would previously have been possible.
The top of the range 650i models are powered by a 4,799cc V8 engine providing an output of 367hp. The 650i with its aluminium engine and double-VANOS and VALVETRONIC variable valve technology is capable of a zero to 62mph time of 5.1 seconds in the Coupé and 5.5 seconds in the Convertible.
EfficientDynamics technology assists both 650i models in achieving improved economy and emissions figures. For the 650i Coupé consumption on the combined cycle improves by 2 per cent to 24.1mpg, while emissions drop by 2 per cent to 279g/km. The 650i Convertible also achieves better performance recording 22.4mpg, up 7 per cent. CO2 emissions are cut from 310g/km to 299g/km.
The 630i and 650i comes as standard with a six-speed manual gearbox, while the 635d is offered with a new six-speed sports automatic transmission. This gearbox features a new torque converter with enhanced software and a two-stage damper to reduce vibrations. The enhanced transmission specification means power-wasting slip in the converter is largely eliminated and with the improved software results in gearshift times that are smoother and 50 per cent quicker.
Design
Along with revised exterior features such as the new headlight arrangement, the kidney grille is larger compared to the outgoing model and lower reflectors have been optically enhanced at the rear as part of a redesigned bumper and a third high level brake light now sits on the boot lid lip for improved safety. The introduction of new alloy wheel design in 17-, 18- and 19-inch sizes completes the exterior changes.
6 Series Convertible models also offer SunReflective Technology leather which has embedded pigments that reflect infra-red radiation in the sunlight and can reduce leather temperature by up to 20 degrees centigrade.
The revised 6 Series also features an infotainment system that includes eight Favourite' buttons. BMWs have featured popular programmable buttons on the steering wheel for a number of years and the 6 Series comes with a small bank of programmable buttons for added convenience on the centre console. These can be customised and used as shortcuts to the most frequently visited parts of the iDrive system such as navigation destinations or radio stations.
Active safety
BMW is at the forefront of automotive safety technology and Active Headrests appear on the 6 Series for the first time. Standard fit on cars, the system has been introduced to prevent occupants from whiplash injuries in rear end accidents. When the airbags' central control unit registers a rear end collision pyrotechnics fire to release two springs in the head rests. These then rapidly push the front of the restraint forward by 6cms and upwards by 4cms, reducing risk to the driver and front seat passenger of serious neck injury
BMW X6: coupe meets SAV
With the X5 and X3, BMW invented the Sports Activity Vehicle (SAV). Now it's time for the Sports Activity Coupé combining an elegant roofline with the typical features of a BMW X model — borne out for the first time in the BMW Concept X6.
The front end is dominated by highlights that are intended to symbolise "the car’s dynamic orientation to the road". From the side, in turn, the short front body overhang emphasises the car's dynamism; the long overhang at the rear, its stretched and sleek look.
The long line of the engine compartment lid merges smoothly and gently into the elegantly rising A-pillars, the greenhouse moved far to the back and the roofline tapering out clearly and consistently from the B-pillars interacting with the high window line to provide low and, indeed, almost flat window graphics.
The roofline, in turn, flows down gently to the rear spoiler, finally moving up again slightly in a small upward swing, rounding off the overall line of a coupé.
That's combined with the design features so typical of a BMW X model: the high window line, large wheel arches, the centre of gravity visibly in the middle of the car, the muscular side-sills with running boards made of drilled aluminium beneath the doors, and the aluminium underfloor protection elements front and rear.
The drive
Drivetrain and chassis control system Dynamic Performance Control, makes its world debut in BMW Concept X6 and works in conjunction with the xDrive all-wheel drive technology to boost stability.
Dynamic Performance Control spreads out drive forces as required in all situations, feeding a varying degree of power whenever required to the two wheels at the rear, and able to provide its stabilising effect both under power and with the engine in overrun.
As soon as the system detects possible over- or understeer of the vehicle, for example in a bend, it will vary the distribution of drive forces between the wheels for better stability, traction, and forward motion. And in the process Dynamic Performance Control improves driving stability at all speeds — safe traction when setting off, precise control when entering a bend — as well as higher lateral acceleration and directional stability when accelerating out of the bend.
The look
Concept X6 stands out clearly as a BMW from every angle, ranging from the kidney grille with its dual round headlights cut away at the side and the powerful contour line along the flanks of the vehicle to the horizontal lines accentuating the width of the car.
Like on the BMW X5, the front end is supposed to reflect the car's powerful presence. But given the large share of surfaces finished in body colour, it nevertheless creates an impression of lower height, in turn emphasising the road-going orientation of the Sports Activity Coupé.
The BMW X DNA is also evident in the engine compartment lid and the structure of the almost vertical BMW kidney grille, with its slats finished in titanium colour.
Large air intake scoops positioned far to the outside hint at the power of the engine but also show a clear orientation, together with the side panels extending far to the inside beyond the headlights, to the wheels — intended to emphasise how stable the car is on the road.
The air intakes are split horizontally by chrome-coloured bars also supporting the surrounds on the round foglamps. The contour of the central air intake, finally, is characterised by lines oriented to the outside.
Through their design sharply cut across at the top, the dual round headlights typical of BMW are supposed to create an intense and focused look. The outer contours of the headlight units, in turn, extend far into the side panels, making the front overhang look shorter than it really is and giving the vehicle a more sporting and dynamic appearance from the side.
The unique proportions of BMW Concept X6 are particularly clear from the side, the gently tapering roofline and the long body overhang at the rear giving the car its stretched and sleek coupé silhouette.
The roofline itself reaches its highest point directly behind the steering wheel, highlighting the driver' position. The chrome surrounds on the side windows, in turn, made of one piece, accentuate the car's elegance, while the absence of pillars dividing the side area gives the window graphics an homogeneous look.
The counter-flowing line at the bottom of the D-pillar so characteristic of BMW (the “Hofmeister kick”) stands out clearly towards the rear of the window frame, while slender plastic protection panels at the bottom edge of the bumpers, the side-sills and wheel arches again allude to the concept's robust character.
The side-walls are split by two intuitively contoured lines merging slightly towards one another at the front of the car and thus creating a wedge shape — emphasised by the contour line extending to the rear at the level of the door openers, as well as the growing distance between the shoulder line and sill-line towards the rear. Extending all the way to the rear lights, the latter characteristic gives the entire vehicle a sleeker and more stretched-out look.
The second character line runs parallel to the side-sills, half-way between the contour and the sill-line. Both front and rear, this second character line ends where the large and muscular wheel arches bulge strongly out of the side panels.
Reflecting the usual style and character of a BMW X model, the wheel arches are almost square in their contours, offering sufficient space for light-alloy rims measuring 21 inches, with a Y-spoke design created specifically for Concept X6.
The exterior mirrors likewise come in a brand-new design. They are made up of two units with a white-glistening strip of lights between the lower unit finished in body colour and the upper section of the mirror cap made of aluminium. This row of lights supplements the corona rings in the headlights so typical of BMW and serve as daytime driving lights.
At the rear end, the muscular bumper and the protective underfloor panel are classic design elements of a BMW X car. In addition, the proportions typical of a coupé are borne out with the greenhouse featuring an unusually angled rear window tapering out to the rear.
The stable grip on the road emphasised by the powerful rear section is expressed above all by the powerful and elegant shoulder sections, another feature typical of a coupé being the rear lid integrating a striking air flow contour lip.
The entire rear end is split and characterised by horizontal lines making the rear end look even wider and yet again emphasising the powerful stance of the car on the road.
The rear end reaches its full width in the area of the wheel arches, the two exhaust tailpipes positioned far to the outside and featuring surrounds together with a trapezoidal contour that guide the eyes to the wheels.
The distinctive light edge along the lower section of the bumper is supposed to refer to the ground clearance of BMW Concept X6 — so typical of a BMW X car. The rear lights themselves re-interpret the L-shape so typical of BMW’s X models and add a dynamic, sweeping line. Extending far into the side walls, the rear lights again express the full width of the car.
So, in a nutshell, despite its consistently sporting orientation, BMW Concept X6 retains the full character of a BMW X model. So the car features the dynamic flair of a coupe as well as four doors, a large rear lid and all the fortes of a BMW X model.
The front end is dominated by highlights that are intended to symbolise "the car’s dynamic orientation to the road". From the side, in turn, the short front body overhang emphasises the car's dynamism; the long overhang at the rear, its stretched and sleek look.
The long line of the engine compartment lid merges smoothly and gently into the elegantly rising A-pillars, the greenhouse moved far to the back and the roofline tapering out clearly and consistently from the B-pillars interacting with the high window line to provide low and, indeed, almost flat window graphics.
The roofline, in turn, flows down gently to the rear spoiler, finally moving up again slightly in a small upward swing, rounding off the overall line of a coupé.
That's combined with the design features so typical of a BMW X model: the high window line, large wheel arches, the centre of gravity visibly in the middle of the car, the muscular side-sills with running boards made of drilled aluminium beneath the doors, and the aluminium underfloor protection elements front and rear.
The drive
Drivetrain and chassis control system Dynamic Performance Control, makes its world debut in BMW Concept X6 and works in conjunction with the xDrive all-wheel drive technology to boost stability.
Dynamic Performance Control spreads out drive forces as required in all situations, feeding a varying degree of power whenever required to the two wheels at the rear, and able to provide its stabilising effect both under power and with the engine in overrun.
As soon as the system detects possible over- or understeer of the vehicle, for example in a bend, it will vary the distribution of drive forces between the wheels for better stability, traction, and forward motion. And in the process Dynamic Performance Control improves driving stability at all speeds — safe traction when setting off, precise control when entering a bend — as well as higher lateral acceleration and directional stability when accelerating out of the bend.
The look
Concept X6 stands out clearly as a BMW from every angle, ranging from the kidney grille with its dual round headlights cut away at the side and the powerful contour line along the flanks of the vehicle to the horizontal lines accentuating the width of the car.
Like on the BMW X5, the front end is supposed to reflect the car's powerful presence. But given the large share of surfaces finished in body colour, it nevertheless creates an impression of lower height, in turn emphasising the road-going orientation of the Sports Activity Coupé.
The BMW X DNA is also evident in the engine compartment lid and the structure of the almost vertical BMW kidney grille, with its slats finished in titanium colour.
Large air intake scoops positioned far to the outside hint at the power of the engine but also show a clear orientation, together with the side panels extending far to the inside beyond the headlights, to the wheels — intended to emphasise how stable the car is on the road.
The air intakes are split horizontally by chrome-coloured bars also supporting the surrounds on the round foglamps. The contour of the central air intake, finally, is characterised by lines oriented to the outside.
Through their design sharply cut across at the top, the dual round headlights typical of BMW are supposed to create an intense and focused look. The outer contours of the headlight units, in turn, extend far into the side panels, making the front overhang look shorter than it really is and giving the vehicle a more sporting and dynamic appearance from the side.
The unique proportions of BMW Concept X6 are particularly clear from the side, the gently tapering roofline and the long body overhang at the rear giving the car its stretched and sleek coupé silhouette.
The roofline itself reaches its highest point directly behind the steering wheel, highlighting the driver' position. The chrome surrounds on the side windows, in turn, made of one piece, accentuate the car's elegance, while the absence of pillars dividing the side area gives the window graphics an homogeneous look.
The counter-flowing line at the bottom of the D-pillar so characteristic of BMW (the “Hofmeister kick”) stands out clearly towards the rear of the window frame, while slender plastic protection panels at the bottom edge of the bumpers, the side-sills and wheel arches again allude to the concept's robust character.
The side-walls are split by two intuitively contoured lines merging slightly towards one another at the front of the car and thus creating a wedge shape — emphasised by the contour line extending to the rear at the level of the door openers, as well as the growing distance between the shoulder line and sill-line towards the rear. Extending all the way to the rear lights, the latter characteristic gives the entire vehicle a sleeker and more stretched-out look.
The second character line runs parallel to the side-sills, half-way between the contour and the sill-line. Both front and rear, this second character line ends where the large and muscular wheel arches bulge strongly out of the side panels.
Reflecting the usual style and character of a BMW X model, the wheel arches are almost square in their contours, offering sufficient space for light-alloy rims measuring 21 inches, with a Y-spoke design created specifically for Concept X6.
The exterior mirrors likewise come in a brand-new design. They are made up of two units with a white-glistening strip of lights between the lower unit finished in body colour and the upper section of the mirror cap made of aluminium. This row of lights supplements the corona rings in the headlights so typical of BMW and serve as daytime driving lights.
At the rear end, the muscular bumper and the protective underfloor panel are classic design elements of a BMW X car. In addition, the proportions typical of a coupé are borne out with the greenhouse featuring an unusually angled rear window tapering out to the rear.
The stable grip on the road emphasised by the powerful rear section is expressed above all by the powerful and elegant shoulder sections, another feature typical of a coupé being the rear lid integrating a striking air flow contour lip.
The entire rear end is split and characterised by horizontal lines making the rear end look even wider and yet again emphasising the powerful stance of the car on the road.
The rear end reaches its full width in the area of the wheel arches, the two exhaust tailpipes positioned far to the outside and featuring surrounds together with a trapezoidal contour that guide the eyes to the wheels.
The distinctive light edge along the lower section of the bumper is supposed to refer to the ground clearance of BMW Concept X6 — so typical of a BMW X car. The rear lights themselves re-interpret the L-shape so typical of BMW’s X models and add a dynamic, sweeping line. Extending far into the side walls, the rear lights again express the full width of the car.
So, in a nutshell, despite its consistently sporting orientation, BMW Concept X6 retains the full character of a BMW X model. So the car features the dynamic flair of a coupe as well as four doors, a large rear lid and all the fortes of a BMW X model.
"Engine of the Year" From The BMW M5 and M6 Is Much In Demand
Munich - It has been on the market for just two years and its output of 500 bhp (SAE rating) already ensures outstanding performance figures for 20,000 BMW M5 and M6. A few days ago, the 20,000th specimen of the high-performance engine was produced on the so-called Special Engine Line at the BMW plant in Munich. Since the start of serial production in 2005, the V10 has won the internationally renowned "International Engine of the Year" twice and also has 5 category wins in the 'International Engine of the Year' awards.The engine boasts extraordinary qualities and specifications: after all, it was based on the 10-cylinder BMW Formula 1 engine which was the most powerful engine in the top discipline of motor racing until the rules were changed in 2006.But the V10 of the BMW M5 and M6 not only has the same number of cylinders as the racing engine, it also shares the same high-speed concept. This principle, only mastered by a few automobile manufacturers, generates enormous thrust from high engine speeds and is characteristic of all high-performance naturally aspirated engines made by BMW M GmbH
The technical specifications of this extraordinary engine: ten cylinders, a capacity of five litres, an output of 373 kilowatts or 507 bhp, a maximum torque of 520 Newton-metres and a maximum engine speed of 8250 rpm. Impressive on paper, these figures really come alive in practice: the engine accelerates the various BMW M models M5, M6 and M6 Convertible to 100 km/h in under 5 seconds.For BMW M, the high-speed concept - more power from higher engine speeds - has traditionally been the preferred strategy. However, the V10 engine moves into an engine speed range which was previously regarded as out of the reach of serial production engines due to the enormous stress to the materials.At 8,000 crankshaft rotations per minute, each of the ten pistons travels around 20 metres per second - almost as much as the pistons in a Formula 1 engine. But while long-term resilience is a relative factor in motor racing, an M engine has to last for the whole lifetime of the automobile - in every climate, in every road situation and with all driving styles.The technical highlights of this engine, now celebrating an impressive landmark in its production lifetime, include a torsionally stiff bedplate construction, weight-optimised full slipper pistons, single-section cylinder heads made of aluminium and the so-called cross-flow cooling concept which ensures an even temperature throughout the cylinder head. This V10 M engine also has the variable camshaft control system double VANOS, port throttles as in motor racing and a system which - like a dry sump - always ensures a permanent oil supply to the engine even at high levels of transverse acceleration.Finally, the engine management system for the V10 high-performance engine was developed by BMW M's own engineers - an area in which BMW M occupies a leading position. The system's modern 32-bit processors can process over 200 million individual operations per second: for each separate cylinder and firing cycle they calculate ignition timing, charge, injection quantity and timing.
BIBLICAL MINISTRIES WORLDWIDE
WHAT IS BMW?
BMW is a church-planting mission organization that serves independent churches. We are currently working to start reproducing churches in 26 countries around the world.
DIFFERENT UNDERSTANDINGS OF THE WORD "CHURCH"
Being a "church-planting mission organization" may seem to be an unusual concept to some because many people have different ideas about what a "church" is.
State Churches - Some people see a church as a large, state-authorized religious organization, such as the Lutheran, Catholic and Anglican Churches. Each of these large churches has many local congregations.
Denominational Churches - Some people understand a church to be a large multi-level religious organization, often known as a "denomination," such as the United Methodist Church, the Presbyterian Church in America (PCUSA), or the Dutch Reformed Church. These large "churches" also have many local congregations, all of which are free of government involvement.
Local Churches - Some people have a more simple understanding of what a church is. They believe it is a local group of Christians who gather together, organize themselves, chose ordained ministers to lead them and observe worship, prayer, Bible study and the ordinances (sacraments). There is no umbrella organization governing these local churches. There are hundreds of thousands of such local churches all over the world.
Biblical Ministries Worldwide recognizes that there are so-called churches and cultic groups that are based on fear and oppression of misguided people. BMW affirms the tenets of the traditional Protestant faith and the Baptist distinctives and church traditions, and believes in the right of each person to freely choose his or her faith and church affiliation.
UNDERSTANDING MISSION ORGANIZATIONS LIKE BMW
Both the state and denominational churches have their affiliated branch organizations to conduct missionary activities around the world - caring for and educating the poor, leading people to an understanding of the Christian faith, and forming new churches.
Independent churches, by their very nature, are free from outside control and have no single official mission organization. Thus, organizations like Biblical Ministries Worldwide have been developed over the past two centuries to assist thousands of independent churches to send out and fund their missionaries all over the world. BMW is not affiliated with any particular denomination.
Most of BMW's 360 missionaries are supported financially by a network of churches and families who have pledged to regularly support the missionary. These churches and families send funds every month to BMW, which then channels those funds to the missionary overseas. Over the past 200 years, tens of thousands of missionaries have been supported in this way.
BMW undergoes financial audits each year by an independent accounting firm, and has a Board of Directors drawing members from various business and religious professions.
BMW is a church-planting mission organization that serves independent churches. We are currently working to start reproducing churches in 26 countries around the world.
DIFFERENT UNDERSTANDINGS OF THE WORD "CHURCH"
Being a "church-planting mission organization" may seem to be an unusual concept to some because many people have different ideas about what a "church" is.
State Churches - Some people see a church as a large, state-authorized religious organization, such as the Lutheran, Catholic and Anglican Churches. Each of these large churches has many local congregations.
Denominational Churches - Some people understand a church to be a large multi-level religious organization, often known as a "denomination," such as the United Methodist Church, the Presbyterian Church in America (PCUSA), or the Dutch Reformed Church. These large "churches" also have many local congregations, all of which are free of government involvement.
Local Churches - Some people have a more simple understanding of what a church is. They believe it is a local group of Christians who gather together, organize themselves, chose ordained ministers to lead them and observe worship, prayer, Bible study and the ordinances (sacraments). There is no umbrella organization governing these local churches. There are hundreds of thousands of such local churches all over the world.
Biblical Ministries Worldwide recognizes that there are so-called churches and cultic groups that are based on fear and oppression of misguided people. BMW affirms the tenets of the traditional Protestant faith and the Baptist distinctives and church traditions, and believes in the right of each person to freely choose his or her faith and church affiliation.
UNDERSTANDING MISSION ORGANIZATIONS LIKE BMW
Both the state and denominational churches have their affiliated branch organizations to conduct missionary activities around the world - caring for and educating the poor, leading people to an understanding of the Christian faith, and forming new churches.
Independent churches, by their very nature, are free from outside control and have no single official mission organization. Thus, organizations like Biblical Ministries Worldwide have been developed over the past two centuries to assist thousands of independent churches to send out and fund their missionaries all over the world. BMW is not affiliated with any particular denomination.
Most of BMW's 360 missionaries are supported financially by a network of churches and families who have pledged to regularly support the missionary. These churches and families send funds every month to BMW, which then channels those funds to the missionary overseas. Over the past 200 years, tens of thousands of missionaries have been supported in this way.
BMW undergoes financial audits each year by an independent accounting firm, and has a Board of Directors drawing members from various business and religious professions.
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